Mobile Marketing

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By George Hoffman, [email protected]
 

MENOMONEE FALLS, Wis. — Kohl’s has donated $1.5 million to Children’s Hospital of Wisconsin on behalf of Kohl’s Cares, the company’s philanthropic arm. 

The money will fund the Kohl’s Cares Grow Safe & Healthy program designed to make Wisconsin kids and families aware of safety risks in and out of their homes, and the necessary steps to help avoid injury. The $1.5 million gift represents the largest corporate donation to Children’s Hospital of Wisconsin this year.

Maidenhead, United Kingdom -- Sixty-nine percent of shoppers expect a brand’s online store, mobile app and physical store to offer same pricing, discounts and sales, according to a survey by SDL that looked at the mobile and social media habits of consumers in the United States, United Kingdom, Australia and Singapore.
 

Beachwood, Ohio -- DDR Corp. announced a strategic agreement with MobileBits Holdings Corp., provider of SAMY, a mobile marketing and engagement platform, to acquire DDR's proprietary location-based mobile marketing solution ValuText.

MobileBits will integrate the ValuText product into the SAMY solution and will make the solution available to DDR tenants and shopping centers. SAMY is an innovative 'mobile mall' application that allows shoppers to gain instant access to the latest discounts, coupons and loyalty cards, via their mobile devices.

CINCINNATI — Vantiv, a leading provider of payment processing services and related technology solutions for merchants and financial institutions, is combining point-of-sale redemption technology with the Visa Offers platform for cardholders and merchants of all sizes. 

The upgraded technology will help drive additional value at the point-of-sale. 

NEW YORK — Target is beta testing a new app that allows users to save on items and share deals on Facebook.

A Bullseye View, Target's online magazine, announced the introduction of Cartwheel, where people can find offers on products by browsing the system or looking at friends' activites, and add up to 10 of their favorites to a list. Once a red check appears in the corner of the offer card, the item can be purchased, and customers can either print a special barcode from their desktop computers or use their mobile devices in-store to access it.

Thanks to an agreement between Meijer and Voyager network owner U.S. Bank, Fleet drivers can now use their Voyager network fuel cards at Meijer gas stations in the Midwest.

Cardholders presenting U.S. Bank Fleet Cards or those issued by any of the bank’s Voyager network partners can now make purchases at 189 Meijer fueling sites in Michigan, Ohio, Indiana, Illinois and Kentucky.

Social media giant Facebook is generating lots of buzz with the debut of its app launcher, Facebook Home, which turns existing Android smartphones into a Facebook-centric mobile device. (App launchers are applications that allow users to customize the home screen on their personal devices and add various other functionalities to it.)

Austin, Texas -- Survey results by coupon site RetailMeNot revealed Monday that the vast majority of consumers believe that saving money is important.

According to the Shoppers Trend Report, conducted by The Omnibus Co. for RetailMeNot, 93% of consumers say they believe that saving money in their everyday lives is important. The survey also found that 61% are saving about the same or more money per month than they were five years ago.