Mobile Marketing

Jersey City, N.J. -- Adam Meshekow, former mobile brand marketing manager for Toys “R” Us Inc., is joining mobile media solutions provider Single Touch Systems Inc. as head of national retail sales. Meshekow will work with management to help architect plans for future client engagement and product development and deployment.

Single Touch Systems, a technology-based mobile media solutions provider, has named Adam Meshekow as head of national retail sales.

Meshekow will be responsible for the company's direct sales and marketing efforts and will work with management to help architect plans for future client engagement and product development and deployment.

Banana Republic will unveil an omnichannel marketing campaign called “True Outfitters” in March 2014.

Styled by Jessica Diehl and shot by Mikael Jansson, the campaign was developed with Laird+Partners, Banana Republic's advertising agency. The campaign will appear in March and April publications, supplemented by outdoor, online and direct mail. Digital portions include a dedicated website and a special YouTube event on March 2.

Target has been ramping up digital efforts for a few years now, but its Digital Vendor Marketing (DVM) team is putting the retailer on the mobile games map.

Target sees mobile games as an opportunity to directly reach customers and showcase the brands and vendors on its store shelves.

“We’re really focused on creating great games for guests that are simple, yet challenging enough to make you want to play again and again,” says Dawn Block, who oversees the DVM team as a VP of Target.com and mobile.

Budweiser revealed the brand's global campaign on behalf of its official sponsorship of the upcoming 2014 FIFA World Cup in Brazil. Budweiser's Rise as One will celebrate the moments that bring together and inspire fans of the game around the world, the company said.

New York -- nGage Labs and Web Decisions have entered into an arrangement that combines nGage’s personalized mobile customer engagement capabilities with Web Decision’s omnichannel marketing database solutions to create a fully integrated database-drive mobile customer engagement solution.

More momentum for Pinterest and the emergence of social shopping are among the top social media trends that research and analytics firm Blueocean Market Intelligence predicts will impact the retail industry this year.

The firm analyzed the online sales data of the nation’s top 100 retailers from September through December 2013 as part of an ongoing global study assessing the business impact of top retailers social media efforts in a report called, “Social Media Effectiveness Index for Retailers”

New York – Consumers are increasingly performing omni-channel shopping, and prefer personalized offers across the different channels they shop. According to a new survey of more than 1,000 online consumers from retail personalization technology vendor Synqera, U.S. consumers still prefer promotional content and coupons from traditional print media (magazine, newsletter/flyer, newspaper) (75%), found online (72%), or received after a purchase (62%) for future shopping.