Country stars including Dolly Parton featured in festival livestream shoppingSome big names from country music will be interactively engaging fans and selling merchandise via livestream at the CMA Fest. Petco promotes image recognition for lost pets with animated seriesA non-profit run by Petco Health & Wellness Company is using animation to help spread the word about its lost and found database for pets. Wendy’s tweaks McDonald’s with development of new promotional site The Wendy’s Company is promoting its special "Nuggs Party Pack" offer and taking a subtle dig at its top competitor in the process. PetSmart adds tattoos to loyalty program perks Members of the revamped PetSmart loyalty offering with tattoos they regret have a special limited-time benefit. Family Dollar in digital coupon partnership with Ibotta Family Dollar will deliver its mobile "Smart Coupons" via the Ibotta Performance Network. Sunglass Hut introduces omnichannel loyalty program Sunglass Hut customers will receive rewards for in-store and online purchases via a new multi-tier loyalty offering. Coach CGI campaign features Lil Nas X with human, virtual influencers The new promotional effort from Coach features a digitized version of rapper Lil Nas X, as well other CGI-generated influencers that are both real and virtual. Staples reboots loyalty program as 'Easy Rewards' Staples Rewards is now known as Easy Rewards, and offers members points, as well as customized savings and perks. Natural grocer Earth Fare partners with Zooey Deschanel-founded app Earth Fare is providing shoppers mobile gamification using a promotional app from a company backed by a Hollywood actress. How effective are mobile offers? A new survey sheds light on the value of mobile as a channel for customer promotions and interaction. First Previous 8 9 10 11 12 Next Last
