Staples reboots loyalty program as 'Easy Rewards'

Staples Rewards is now known as Easy Rewards, and offers members points, as well as customized savings and perks.

In what Staples says is direct response to customer feedback, the office supplies giant is offering a brand new loyalty program, Easy Rewards, which replaces its previous longstanding Rewards loyalty offering.

The free to join Easy Rewards program enables members to earn and redeem points in stores, online at Staples.com and in the Staples mobile app. Specific benefits of Easy Rewards include:

• Earn one point per $1 spent every time members shop on qualifying purchases.
• Collect 2x or more points on the three bonus points categories members buy most.
• Earn points on eligible services, including recycling.
• Exclusive access to special savings events and member-only offers every day.
• Redeem points to save on qualifying purchases at checkout.
• Track points and purchases on the Easy Rewards dashboard located in the Staples app or dedicated page on the Staples e-commerce site. 

"Staples has a long history of looking for ways to make our customers’ lives easier. So, when they asked us for a different kind of loyalty program, we listened," said Ory Adler, VP, digital & loyalty, Staples. "Easy Rewards is the ultimate personalized shopping experience, delivering tremendous savings and value to every customer, because it’s built around their unique preferences. Whether you’re ordering business essentials, technology or prints, purchasing classroom supplies on the go, or shopping for travel essentials, Easy works for you."

Exclusive Leap Day deals for Easy Rewards members

To celebrate the launch of the new Easy Rewards program, Staples is offering the following Leap Day deals for Easy Rewards members, only valid on February 29, 2024.

• 29,000 free passport photos at Staples stores nationwide.
• Members will earn 29x points when they spend $29 or more in store and at Staples.com. This includes thousands of products and services.

Headquartered in Framingham, Mass., Staples Inc. operates nearly 1,000 stores, with a Staples retail store located within 10 miles of more than half of the U.S. population.