Mobile Marketing

St. Louis -- Indoor retail mapping platform Aisle411 will provide indoor mapping services to Indianapolis-based Marsh Supermarkets. The retailer seeks to improve the shopping experience for its customers by leveraging the navigation platform via its new Marsh App.

During the World Cup, Bud Light will donate to the Hispanic Scholarship Fund for each goal scored, up to $250,000. Though Budweiser is the official Beer of the World Cup, 2014 is the first year that Bud Light has been a partner of the month-long event.

"Integrating our sponsorship with education is at the core of our company values,” Bud Light Brand Manager Miguel Nigrinis said. “It's a winning recipe for Latinos that aspire to hold a university degree.”

Irvine, Calif. - Baja Fresh is piloting a solution from Sparkfly that will allow it to launch promotions through Google Search, Facebook, Yelp, Opera Mediaworks and UberMedia, and assess the effectiveness of each individual channel with real-time redemption data. Leveraging the technology from the Sparkfly platform, the campaign includes information on basket size and individual items purchased.

7UP is working to make the Electric Daisy Carnival Las Vegas an experience for attendees and those who won’t be at the three-day concert that starts on June 20.

At the electric music festival, the beverage brand will be hosting the fourth of seven concerts organized through its #7x7UP social media campaign with Stage 7, which will showcase up-and-coming electric artists all weekend. Most notably, the #7x7UP campaign has featured a partnership with well-known DJ, Tiësto, whose 7UP-sponsored album release party was held on June 17 at Terminal 5 in New York.

Austin, Texas – Three-quarters (75%) of retail marketers believe that digital advertising delivers a higher ROI than offline advertising, including circulars and direct mail. A survey of 200 retail marketing decision-makers and influencers commissioned by RetailMeNot Inc. and conducted by Kelton, shows that despite this belief, 51% of respondents said digital marketing spend in retail compared to offline marketing spend is still about 50/50.

Staples' secret weapon this back-to-school season looks to be Katy Perry. The retailer recently aligned itself with the pop mega-star who has the potential to influence the shopping behavior of 50 million Twitter followers and 71 million Facebook fans.

Staples said it will be the presenting sponsor of the North American leg of Perry’s Prismatic World tour when it resumes on June 22 in Raleigh, N.C., and also donated $1 million to the DonorsChoose.org charitable organization which helps fund teachers’ and students’ classroom needs.

Dodgeville, Wis. — Lands' End is launching its "Set Sail" omnichannel sweepstakes. The contest allows customers to play a virtual tic-tac-toe game on Lands’ End’s e-commerce and Facebook pages, with the chance to win gift cards.

One random winner will receive then grand prize getaway, which includes round-trip airfare for four people to Miami and five nights' accommodations. The contest runs June 12-July 12.

The clever marketers at Jack Link’s have outdone themselves, creating a replica of Mount Rushmore out of meat snacks in New York City’s Columbus Circle.