Mobile Marketing

Mobile e-commerce sales will account for nearly half of all online commerce in just a couple of years.    This was according to “A Mobile Mindset,” the second volume in the five-part series, “The 2017 UPS Pulse of the Online Shopper.” The report, from UPS, is based on input of over 5,189 comScore panelists who made at least two online purchases in a typical three-month period.  

As much as today's shoppers want convenience, they also prioritize saving money and will make time to uncover the best deals online and offline.     Over half (53%) of consumers indicated they invest over two hours a week looking for deals and savings across all sources, according to a survey from Valassis. About 25% of millennials and moms spend over four hours a week in their search for value.  

Disney's marketing firepower will be on full display starting at  12:01 a.m. on Friday, Sept. 1, when it launches a global merchandise promotion — complete with augmented reality — of toys and products inspired by its upcoming film, "Star Wars: The Last Jedi."  

Millennials are on board with personalized marketing.   While security may be a concern with older shoppers, 70% of millennials are comfortable with retailers tracking their purchasing and browsing behaviors if it means they’ll receive more relevant communications, according to a report from SmarterHQ, a multichannel behavioral marketing platform.   

Retail marketers take heed: Facebook's appeal is fading among teens even as two other platforms continue to pick up momentum.  

QVC is merging augmented reality technologies, broadcast and mobile to create a more immersive beauty shopping experience.   

Parents may be using mobile to look for deals this back-to-school season, but most purchases are happening in-store.   Sixty-eight percent (68%) of shoppers will make their back-to-school purchases in-store vs. 32% who would prefer to shop only online, according to the “2017 Back-to-School Sales Report,” from ChargeItSpot.  

Jo-Ann Fabric and Craft Stores is changing the way it connects with shoppers.    Coinciding with efforts to “modernize” its brand, the arts and crafts retailer is adopting mobile technology as a means of fostering collaboration and enhancing the shopping experience. Jo-Ann’s new mobile app will enable users to shop for supplies, find project ideas, redeem mobile coupons, and find and share project “How-To’s.”