Tech Viewpoint: Three reasons online rental is hotSeveral consumer trends are prompting retailers to provide online rental services. Westfield offers shoppers free Uber ridesUnibail-Rodamco-Westfield has begun driving traffic to some of its higher-end malls by literally driving the traffic to the malls. Wayfair kicks off Way Day online sales event with road trip Wayfair is taking an early bite out of Prime Day, both online and on the road. Study: When does personalization become creepy? A new survey of 1,000 consumers reveals the line between effective personalized marketing and creepy invasiveness. Blimpie’s inflates customer spending with personalization Fast food sandwich chain Blimpie’s is serving up higher sales with targeted promotions. Kroger spins off digital coupon service The Kroger Co. is selling its You Technology digital coupon and rebate platform, but not ending its involvement with the service. Study: Consumer engagement is all in how you say it Retail marketers seeking to effectively engage customers should polish up their smooth talk, according to a new study. Survey: What draws young adults to brands? Adults under 30 have a different notion of “brand loyalty” than other consumers. If it’s got to be clean, it’s got to be Tide–on demand and across channels CPG detergent brand Tide is looking to clean up in the burgeoning on-demand service industry. Digital ad spend to exceed traditional in 2019—and Amazon is the big winner The year 2019 will mark a major milestone in the world of advertising. First Previous 26 27 28 29 30 Next Last
