Sears’ new loyalty partner ‘drives’ savings on gasoline
Sears is looking to help members of its loyalty program save money at the gas pump.
The department store retailer is partnering with GasBuddy, a smartphone app that uses crowdsourcing to help drivers find the best gas prices and closest stations, among other amenities. Together, the partners are launching a program that will offer Shop Your Way loyalty members discounts at the pump.
The program is accepted at “hundreds of thousands” of stations nationwide, according to Sears. Other partners in the Shop Your Way portfolio include Uber, Meredith Corp. (the former Time Inc./Synapse), and fuboTV.
Here’s how the new gas program works: Shop Your Way members link their account with GasBuddy on the Shop Your Way website, then add a checking account to the Pay with GasBuddy app.
Customers will receive a loyalty card in the mail that must be activated in the GasBuddy app. Members swipe the card at the gas pump during each visit to earn Cashback points. They receive $0.30 per gallon in points for paid fill-ups for first 60 days after pairing account with Shop Your Way. They earn $0.15/gallon in points for every paid fill-up thereafter.