Fast-fashion giant launches loyalty programShoppers who join H&M’s new loyalty program can get discounts on blow-outs at Drybar. Target joins digital ad platform clubTarget is entering the digital advertising provider space occupied by Walmart, Amazon, Google, and Facebook. Report: NBCUniversal airs new TV-based shopping feature The latest NBCUniversal pilot is reportedly an e-commerce service called ShoppableTV. Survey: Personalization works, until it gets creepy Consumers respond to personalized marketing, but retailers must respect certain boundaries. Guest Column: 7 Steps to Build a Great Retail Marketing Strategy Every retail marketer has had the same nightmare. Tech Viewpoint: Three reasons online rental is hot Several consumer trends are prompting retailers to provide online rental services. Westfield offers shoppers free Uber rides Unibail-Rodamco-Westfield has begun driving traffic to some of its higher-end malls by literally driving the traffic to the malls. Wayfair kicks off Way Day online sales event with road trip Wayfair is taking an early bite out of Prime Day, both online and on the road. Study: When does personalization become creepy? A new survey of 1,000 consumers reveals the line between effective personalized marketing and creepy invasiveness. Blimpie’s inflates customer spending with personalization Fast food sandwich chain Blimpie’s is serving up higher sales with targeted promotions. First Previous 25 26 27 28 29 Next Last
