Study: Digital and physical retailers approach in-app ads differentlyRetailers are major users of in-app advertising, but preferences for features like banner ad size vary by channel. C-store chain expands mobile payment optionsCumberland Farms’ revamped consumer app enables payment via prepaid account and offers several mobile subscription features. Study reveals influencers on influencer shopping habits Increasingly important social influencers do not make purchase decisions in a vacuum. Apparel is a snap away – on Amazon Amazon is keeping pace with Instagram and Pinterest with a new visually-oriented, artificial intelligence-based mobile shopping feature. Study: E-commerce marketers invest to make, keep customers A new survey of e-commerce marketers reveals a customer-centric technology approach. Fast-fashion giant launches loyalty program Shoppers who join H&M’s new loyalty program can get discounts on blow-outs at Drybar. Report: NBCUniversal airs new TV-based shopping feature The latest NBCUniversal pilot is reportedly an e-commerce service called ShoppableTV. Target joins digital ad platform club Target is entering the digital advertising provider space occupied by Walmart, Amazon, Google, and Facebook. Survey: Personalization works, until it gets creepy Consumers respond to personalized marketing, but retailers must respect certain boundaries. Guest Column: 7 Steps to Build a Great Retail Marketing Strategy Every retail marketer has had the same nightmare. First Previous 25 26 27 28 29 Next Last
