Target joins digital ad platform clubTarget is entering the digital advertising provider space occupied by Walmart, Amazon, Google, and Facebook. Report: NBCUniversal airs new TV-based shopping featureThe latest NBCUniversal pilot is reportedly an e-commerce service called ShoppableTV. Survey: Personalization works, until it gets creepy Consumers respond to personalized marketing, but retailers must respect certain boundaries. Guest Column: 7 Steps to Build a Great Retail Marketing Strategy Every retail marketer has had the same nightmare. Tech Viewpoint: Three reasons online rental is hot Several consumer trends are prompting retailers to provide online rental services. Westfield offers shoppers free Uber rides Unibail-Rodamco-Westfield has begun driving traffic to some of its higher-end malls by literally driving the traffic to the malls. Wayfair kicks off Way Day online sales event with road trip Wayfair is taking an early bite out of Prime Day, both online and on the road. Study: When does personalization become creepy? A new survey of 1,000 consumers reveals the line between effective personalized marketing and creepy invasiveness. Kroger spins off digital coupon service The Kroger Co. is selling its You Technology digital coupon and rebate platform, but not ending its involvement with the service. Study: Consumer engagement is all in how you say it Retail marketers seeking to effectively engage customers should polish up their smooth talk, according to a new study. Survey: What draws young adults to brands? Adults under 30 have a different notion of “brand loyalty” than other consumers. Digital ad spend to exceed traditional in 2019—and Amazon is the big winner The year 2019 will mark a major milestone in the world of advertising. First Previous 22 23 24 25 26 Next Last
