Wendy’s attempts to drive breakfast traffic with mobile promo

A fast-food giant is partnering with a travel and navigation app to spread the news about its new national breakfast offering.

Wendy’s is the first brand leveraging a full sponsorship of GasBuddy’s most viewed screens, capturing 100% viewership of the pre-drive audience. This includes Wendy’s branding on GasBuddy’s home screen, as well as sponsoring the “Price Spread” feature, which shows the difference between the cheapest and most expensive gas stations in a user’s area.

“This an important launch for us as we expand into the morning daypart. For the first time, you can now get Wendy’s breakfast at any location in the U.S.,” said Jimmy Bennett, VP of media and social at Wendy’s. “Having worked with GasBuddy before on various successful campaigns, we knew it had to be part of our marketing strategy given their audience and reach.”

“We’re delighted to be a part of the launch of Wendy’s new breakfast menu. The GasBuddy community makes over 30 million visits per month to QSR establishments and has an extremely high appetite for anything of value,” said Jordan Grossman, executive VP of advertising sales at GasBuddy. “Wendy’s expansion into the morning meal time daypart provides both value and utility to our consumers as they frequently fill up in the morning and often make multiple stops for both food and fuel consumption.”

GasBuddy says its advertising campaigns have proven successful at consistently driving more footfall. The app covers more than 150,000 gas stations in North America, giving drivers 27 ways to save on fuel.