Why first-party data is a direct retailer’s most valuable assetWe have finally reached a moment in time where brands are driving meaningful revenue from e-commerce retailers and their own direct-to-consumer channels. Exclusive Q&A with Madewell’s Chief Marketing OfficerMadewell is leveraging its Insider targeted loyalty program to help ensure a strong holiday performance. Hudson’s Bay holiday promo includes store displays, TikTok contest A leading Canadian department store retailer is unveiling a comprehensive omnichannel holiday promotional campaign. CVS adds new benefits to beauty loyalty program CVS is updating the CVS Pharmacy ExtraCare BeautyClub loyalty program, in response to customer feedback for a more experiential beauty rewards program. Peet’s Coffee revamps rewards program Peet’s Coffee is perking up its Peetnnik Rewards loyalty program with increased flexibility and faster accumulation of points. Survey: Gen Z shoppers will turn to Instagram for the holidays Desirable young consumers will increasingly utilize Instagram and other non-traditional shopping channels during the 2021 holiday season. Study: App-based commerce keeps rising as holidays approach Retail apps are already approaching peak usage levels from the 2020 holiday season. Amazon kicks off Black Friday – in early October Black Friday is arriving more than a month early for one retail giant. Exclusive: Online auto parts retailer shifts to personalized marketing CarParts.com is replacing “batch-and-blast” marketing campaigns with tailored, individualized promotions. Chipotle enhances partnership with top influencers Chipotle Mexican Grill is launching a new program to promote closer branding collaboration with leading creators of social content. First Previous 16 17 18 19 20 Next Last
