Advertisement
05/26/2021

Circle K gives beverage subscription program a whirl

Dan Berthiaume
Senior Editor, Technology
Dan Berthiaume profile picture

Customers can have a drink a day on Circle K – for a monthly fee and a limited time.

Circle K is nationally rolling out a new monthly beverage subscription program, “Sip & Save,” through Monday, July 5. Customers can choose any one of Circle K’s fountain beverages – including iced tea, iced or hot coffee, Polar Pop and Froster – in any size cup, each day for $5.99 a month. Consumers can sign up for the limited-time program with a mobile number at checkout.

The retailer had previously been testing Sip & Save at more than 100 stores in Georgia and South Carolina during spring 2021. As part of its promotional efforts for the program, Circle K is partnering with Instagram road trip influencers Idle Theory Bus, The Mom Trotter, and Our Home on Wheels. Subscription members are encouraged to share their experiences on the Circle K Facebook and Instagram pages.

Circle K is also launching Scan To Win, a digital game at the pump which will run May 26 – July 5. Customers have a chance to save up to 99 cents per gallon on their next fill and win thousands of instant daily prizes. Shoppers can play the game by scanning the campaign QR code at participating stations, including branded fuel partners and Circle K Fuel-branded locations.

“Circle K is here for every journey and as more people hit the road this summer, we are proud to offer a new beverage subscription program and fuel promotion to help them save money and make their trip more enjoyable,” said Kevin Lewis, chief marketing officer at Circle K.

Canadian convenience retailer Alimentation Couche-Tard operates more than14,800 Circle K stores in the U.S., Canada and 23 other countries.