Media Advertising

Washington, D.C. - A clear majority of Americans say social media has no effect at all on their purchasing decisions. According to a new Gallup poll, 62% in the U.S. say Facebook and Twitter, among other sites, do not have any influence on their decisions to purchase products.

ValueVision Media, a multichannel electronic retailer operating as ShopHQ via TV, Internet and mobile, has named Mark Bozek as CEO. It has also reconstituted its board of directors and appointed Bob Rosenblatt as its non-executive chairman.

Bozek succeeds Keith Stewart, who has resigned as CEO and as a director of the company. Bozek has more than 20 years of senior executive experience in the multichannel commerce, electronic retailing and entertainment industries, including having served as CEO of HSN, SVP of QVC and as a producer at Fox Television.

Maybelline New York is rolling out the welcome wagon for Brazilian supermodel Adriana Lima, who served as global spokesperson once before, from 2003-2009.

Lima rejoins current spokeswomen Christy Turlington, Emily DiDonato, Jourdan Dunn and Marloes Horst.  

Fresh & Easy has launched a full-scale marketing campaign inviting customers to discover the company’s new image.

Since transferring to new ownership in November, the company said, it has reinvigorated the brand and its stores with the aim of being the anytime, anyway, anywhere solution for getting healthy, convenient and affordable food.

New York -- Google announced that it has acquired video advertising provider mDialog.

In a post on Google+, the web giant said it will work with the mDialog team to incorporate their technology and expertise into its DoubleClick online advertising platform product suite.
 

BJ's Wholesale Club has renewed and expanded its in-Club advertising contract with IZ-ON Media, a digital media company specializing in in-store shopper marketing services.

For the past three years, IZ-ON Media has provided content programming and delivery, network operations and advertising sales for the BJ's HDTV Network. According to the renewed and expanded deal’s terms, IZ-ON Media will also represent the BJ's In-Club Radio Network.

Designer shoemaker Stuart Weitzman has selected Brazilian model Gisele Bundchen to be the face of its fall advertising campaign.

Set to launch in the U.S., Europe and Asia, the advertising campaign will feature black-and-white photos of Bundchen shot by photographer Mario Testino, whose work has appeared in Vogue and Vanity Fair.

7UP is working to make the Electric Daisy Carnival Las Vegas an experience for attendees and those who won’t be at the three-day concert that starts on June 20.

At the electric music festival, the beverage brand will be hosting the fourth of seven concerts organized through its #7x7UP social media campaign with Stage 7, which will showcase up-and-coming electric artists all weekend. Most notably, the #7x7UP campaign has featured a partnership with well-known DJ, Tiësto, whose 7UP-sponsored album release party was held on June 17 at Terminal 5 in New York.