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Media Advertising

  • Old Spice freshens up body spray line

    Procter & Gamble’s Old Spice has revamped its lineup of men’s body sprays with new, first-in-category Re-fresh Technology, which promises to eliminate the need for guys to overspray or reapply throughout the day.

  • H&M to bend it with Beckham at Super Bowl

    H&M is getting ready to take its latest ad campaign featuring David Beckham’s Bodywear collection to the Super Bowl. To mark the commercial, David Beckham will also make his first ever appearance at the new H&M Times Square store.

  • Stephen Colbert to get nutty at the Super Bowl

    Wonderful Pistachios is heading to the Super Bowl for the second consecutive year, and is taking Emmy-award winning host and executive producer of Comedy Central's "The Colbert Report," Stephen Colbert, with it.

    As part of the full-year agreement under the campaign theme, "Get Crackin', America," Colbert will star in two Super Bowl spots for the pistachio grower.

  • Chelsea Handler & 7UP: forget resolutions, do what you want

    Chelsea Handler has teamed up with 7UP Ten to challenge Americans to stop depriving themselves of the things they love in the new year.

    The bestselling author and host of late-night TV show, “Chelsea Lately,” and the soda line are launching a series of videos that consumers can view and share with friends.

  • GE leverages four-legged mascot to entice Millennials

    GE has launched a sweepstakes featuring its Dalmatian mascot, Artie, giving participants a chance to win a GE Artistry Series suite. The sweepstakes, which ends Tuesday, Jan. 7, is hosted on the manufacturer’s website and is designed to introduce Millennials to the brand.

  • Staples to change logo, tagline

    Framingham, Mass. -- Staples is changing its logo by removing the bent staple that forms the “L” in “Staples.” Initially, Staples is excluding the bent staple in its logo in a number of places, including its e-commerce site and the company's social channels such as Twitter, Facebook, and the easyBlog.

  • Pizza Hut launches online promo

    Plano, Texas -- Pizza Hut will offer 50% off any medium or large pizza ordered online from Jan. 1-10. The online promotion marks the 20th anniversary of Pizza Hut offering online ordering via its “PizzaNet” digital ordering hub.

    Participants will also join the brand's "Hut Lovers" program, which provides members with other exclusive deals. Pizza Hut is launching a YouTube ad featuring 1990s pop artists Ace of Base as part of the promotion.

  • Beyond Easy, Staples unveils new ad campaign

    A decade after Staples made the phrase, “that was easy,” part of the American lexicon, the company is changing how it communicates with consumers and revising its brand logo.

  • FSI activity continues to trump digital

    Digital coupons may get all the publicity, but SmartSource isn’t buying the hype as evidenced by what it said was a record-setting coupon drop on Sunday, January 5.

    Parent company News America Marketing said the Sunday, January 5 edition of its SmartSource publication was the largest in its history with up to three inserts required in some markets to deliver up to 136 pages of coupons.

  • Russell a difference-maker in Colo.

    The high school in Buena Vista, Colo., earned an annual award from athletic apparel manufacturer Russell Brands after it demonstrated courage and perseverance following a tragic event in September.

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