Media Advertising

Remember the Oscar Mayer Wienermobile? Well, the brand is offering a chance for people to “lease” the hot dog on wheels for eight hours via Twitter.

Participants must use hashtag #Tweet2Lease, and one winner will be chosen to get chauffeured around town for eight hours on the Wienermobile by the vehicle's drivers, known as Hotdoggers.

Mars Chocolate North America will debut a new 30-second M&M'S Peanut commercial in the first half of Super Bowl XLVIII Sunday, Feb. 2, featuring Yellow.

Yellow was first introduced along with M&M'S Peanut in 1954. But the character usually plays second fiddle to Red.

Chevy Chase, Md. — Simon Property Group has promoted Sean Mayo, former director of strategic partnerships for Simon Business Ventures, to regional director of marketing, east region of The Mills portfolio.

Las Vegas – Zappos Couture is launching a redesigned web presence with artistic direction and editorial from new artistic director Andre Leon Talley. Talley and Zappos Couture created the imagery for the new editorial in New York City's Industria Studios in December 2013.

Bud Light, the official beer sponsor of the NFL, is teaming up with NFL Hall of Famer Bruce Smith to launch "Stay in the Game/Drink Responsibly" — an integrated campaign that will provide adults with a reliable way to travel during the weekend of the big game.

"At Bud Light, we take pride in being a leader in encouraging consumers to drink responsibly," said Rob McCarthy, VP, Bud Light. "'Stay in the Game' is designed to connect with and inspire fans to make smart decisions on Super Bowl Sunday."

Adconion Direct, a leading global cross-channel digital advertising company, has named Nathan Jokinen as VP of strategic development. Jokinen spent nearly a decade in business development and digital strategy at Target.

Zappos Couture’s website has a new look thanks to new artistic director Andre Leon Talley. Talley and Zappos Couture created the imagery for the new editorial in New York City's Industria Studios in December 2013.

Austin, Texas - Whole Foods Market and Pivot, Participant Media’s TV network targeting Millennials, are launching the television series "Dark Rye.” The first episode, hosted by Kirk Lombard, a Bay Area fisherman and forager, airs Jan. 22.

Dark Rye was created as an online magazine by Whole Foods Market in 2012 and explores the realms of food, health, sustainability, design, technology and social enterprise.

Atlanta - Arby's Restaurant Group, Inc. has appointed Fallon as its national creative agency of record following a review period and search that began in October 2013 and ended in January 2014. As Arby's advertising agency, Fallon will lead the strategic creative development and implementation for the brand's television, radio, print and digital channels.

Fallon will officially begin work effective Jan. 21, 2014. In addition to the AFA board, Arby's was also aided by Joanne Davis Consulting, Inc. throughout the agency review process.

San Francisco - Shift Communications is now representing Whole Foods Market as its primary public relations agency in the Northern California region, which includes the San Francisco Bay area, Sacramento, San Jose and Reno.