Media Advertising

Target remains aggressive in its marketing efforts to educate shoppers about the 5% REDcard, and this week ran a spread ad in its weekly circular. The ad is compelling with  distinctive red dots in offset type calling out “5% off” and educating consumers about the program’s design in a way that can’t be matched by extensive in store signage dedicated to the program.

Everything you ever wanted to know about Target -- or at least what the company was willing to share with CNBC camera crews -- will be available for viewing in a few days. The financial network is set to air the one hour show, “Target: Inside the Bullseye,” on Jan. 13 at 9 p.m. EST and again at 10 p.m., 12 a.m. and 1 a.m. The program will also re-air on Jan. 15 at 8 p.m. and 11 p.m.

Can’t wait until Thursday to watch the show? Here’s a few clips:

SAN JOSE, Calif. - Ebay has announced that it will engage fashion publishing innovator and style luminary Andrea Linett as creative director for Ebay fashion. Working with Ebay’s fashion business, marketing and communications units for North America, and the company’s technology team, Linett will drive the creative vision for the company’s multibillion-dollar fashion business and will be responsible for advancing the image, voice and editorial style for the marketplace’s clothing, shoes and accessories category, the company reported.

The fourth installment of family movie night, a collaboration between Walmart and Procter & Gamble, is set to air Jan. 8 at 8 p.m. EST on Fox. The movie is called Change of Plans, and the plot line revolves around how lives can be turned upside down with a phone call. Also of interest is an upcoming CNBC special on Target, but more on that later.

New York City -- Starbucks unveiled a new logo Wednesday, dropping the circle with the words “Starbucks” and “Coffee” that surround its signature mermaid.

Starbucks, celebrating its 40th anniversary this year, said the changes represent a fresh look for the company as it begins the next chapter in its history and emphasizes selling Starbucks-brand products in supermarkets and other channels beyond its retail stores.

CAMP HILL, Pa. — Rite Aid on Tuesday announced its partnership with BL Body, a collection of shape wear exclusively available in Rite Aid stores, on a sweepstakes with a first prize trip for two to the location of the reality program “The Biggest Loser.”

Rite Aid is taking sweepstake entries through Jan. 22 for the $4,000-grand prize. Second prize is a year's membership for two to the Biggest Loser Club online weight loss program, a $479 value.

Not sure why parents of a newborn would want to share images of their child with throngs of people gathered in Times Square or motorists in Los Angeles, but in these celebrity-obsessed and digitally-enabled times a lot of behaviors defy logic.

Be that as it may, Target devised a novel brand-building campaign that allowed parent to essentially share images of their baby with a universe of complete strangers as opposed to the more discrete tradition of limiting viewings to family and a close knit group of friends.

This should be interesting. “Target: Inside the Bullseye” is scheduled to air on CNBC Thursday, Jan. 13 at 9 p.m. EST. The documentary will repeat that evening at 10 p.m., 12 a.m. and 1 a.m. and will also re-air again on Jan. 15 at 8 p.m. and 11 p.m.