Media Advertising

FORT MYERS, Fla. -- Chico's announced that Celia Rao Visconti has been named SVP marketing for Chico's. Rao Visconti will report directly to Cinny Murray, brand president of Chico's and will oversee the brand's marketing strategy and initiatives.  

From win-win to lose-lose. Do enough deals with different celebrities and sooner or later one of them is bound to blow up. That’s what happened to Target last week when entertainer/singer/gay rights advocate Lady Gaga had a change of heart regarding a prior commitment with Target.

PAWTUCKET, R.I. -- Hasbro announced that it has signed a strategic development agreement with Jagex Limited to jointly create a new online game based on the Transformers brand. Under the agreement, the two companies are slated to launch the Transformers online game in 2012 in North America, Latin America, Europe, New Zealand and Australia.

True Value has announced the introduction of a 2-in-1 -- paint plus primer -- paint called EasyCare Platinum. The new paint promises a one-coat solution to painting projects because it eliminates the need for a primer.

EasyCare Platinum will be available in all the colors offered in the Chicago co-op’s EasyCare line, including Flat Enamel, Satin and Semi-Gloss finishes. EasyCare Platinum is mildew-resistant and backed by a lifetime warranty.

Tim White, SVP marketing at Fashion Bug, and a 30-year retail industry veteran, this week was inducted into the Retail Advertising and Marketing Association’s Advertising Hall of Fame. White is currently leading a team focused on building a brand identity at Fashion Bug that satisfies the clothing wants and needs of today value conscious woman. White spent the early part of his career with Kmart, ascending the ranks to become the lead marketing executive for Kmart’s launch of the super center initiative.

Product assortments have been restored, feature displays are back in most store aisles, and now Walmart is looking to restore sales growth with a new ad campaign beginning next month that reacquaints shoppers with the company’s core value proposition.

NEW YORK — In what appears to be a case of back-pedaling to alleviate concerns of her devoted fanbase, Lady Gaga's deal to sell a special edition of her upcoming album at Target is off.

New York — Lady Gaga's deal to sell a special edition of her upcoming album at Target is off.

A representative for the flamboyant and outspoken singer said Wednesday the two sides "came to a mutual decision to end their overall exclusive partnership a few weeks ago." Last month, it was announced that Target Corp. would be selling a deluxe edition of the album, to be released May 23, with bonus content.