Media Advertising

An over-the-counter version of the antihistamine Allegra hit the marketplace this past Friday amid a promotional frenzy that was consistent with the approach taken when similar products such as Claritin and Zyrtec became available without a prescription. As was the case with other products before it, retailers are eager to get their share of sales so there tends to be considerable activity around the launch.

Rebecca Van Dyck was named global chief marketing officer of the Levi’s brand where she will be responsible for the development and implementation of fully integrated marketing strategies across all of the Levi's brand's product categories and consumer communication channels. Dyck joins the company from Apple Inc. where she led the worldwide marketing and communications strategies for some of the world's most well-known and admired product launches, including introducing the iPhone, iPad and iPod + iTunes.

New York City -- Harris Corp. and Digital Display Networks are bringing one of the largest digital out-of-home (DOOH) advertising networks in the United States -- 7-Eleven TV -- to full nationwide deployment.

NEW YORK -- Consumers always want more. Whether it is a thinner, lighter iPad, a faster car or a muffin with more blueberries. The same is true in the world of coupons where a stumbling national economy caused shoppers to demand more coupons from consumer packaged goods companies.

New York City -- Building upon the momentum in retail real estate in the recovering economy, Chain Store Age has debuted a new community-oriented “micro-site” for retail real estate executives and shopping center developers. Called “Community” and accessible from chainstoreage.com, the new site offers such features as project of the week, mall marketing spotlight, and bylined articles from industry experts.

NEW YORK -- Loehmann's has emerged from Chapter 11 bankruptcy and is ready to position itself has the destination for top designer clothing for less. The company said it will focus its merchandising strategy on well-known designer brands that resonate with its frequent shoppers. The company has also refined its advertising outreach to communicate with Loehmann's core customers and potential new shoppers.

YORK, Pa. -- The Bon-Ton Stores announced the signing of a license and design agreement with Mambo Graphics PTY LTD for the exclusive launch of the Mambo brand in the United States. Under the agreement, Mambo will design the collection while Bon-Ton will manage the sourcing, manufacturing, distribution and marketing of the line.

Everyone has an opinion on Walmart, especially given the subpar performance of the U.S. stores division. The search for answers makes for some interesting conversations such as the one that took place earlier this week on the financial news network CNBC. Click here to watch.