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01/26/2021

QVC debuts on YouTube TV

Dan Berthiaume
Senior Editor, Technology
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A leading multiplatform retailer is joining a live TV streaming service with more than 3 million subscribers. 

A subsidiary of Qurate Retail Inc., QVC is currently the only livestream shopping channel on YouTube TV. The streaming service is available across smart TVs, streaming media players, smartphone apps, tablets, computers, game consoles, and smart displays. 

QVC joins YouTube TV’s line-up of more than 85 channels, offering a changing collection of brands and products, presented live with omnichannel customer service. With this launch, QVC is now available on subscription live TV streaming services with a combined total of more than 8 million subscribers, including previous launches on Hulu + Live TV and AT&T TV, representing about three-quarters of the live TV streaming audience nationwide. 

This launch is part of an extended QVC collaboration on the broader YouTube platforms, as well as the multiplatform retailer’s continuing execution of a strategic plan to expand the reach of its curated broadcast and video commerce experiences across new media and digital commerce platforms. These include over-the-top devices and services, shoppable apps, social media, digital over-the-air networks, mobile apps, and websites. The company reaches 380 million homes worldwide through its TV broadcasts and millions more through its streaming, digital, and social platforms.

“We’re excited for QVC to bring our unique livestream shopping experience directly to YouTube TV’s viewers amidst their favorite programming,” said David Apostolico, senior VP platform strategy, development & distribution for Qurate Retail Group. “We’re confident that YouTube TV will bring new customers to QVC, while existing customers who are already on YouTube TV will be excited to see us there. We’re determined to meet passionate shoppers everywhere they are engaging with video.”