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  • Patagonia adds Joy to marketing team

    Leading outdoor brand Patagonia named former Nike, Coca-Cola and Johnson & Johnson marketing executive Joy Howard as its new VP of marketing.

    Howard joined Patagonia’s marketing team effective September 23 and will lead the development and execution of global marketing across all sales channels and communication platforms for Patagonia, as well as for the wider portfolio of Patagonia initiatives in food and media, and new brand extensions.

  • NRF announces CMO Council

    The National Retail Federation has announced the development of a new chief marketing officer council to serve as an advertising and marketing voice for the retail industry. The organization’s Retail Advertising and Marketing Association will transition into the newly created council.

  • TiVo and dunnhumbyUSA offer richer insights

    Consumer packaged goods companies are poised to gain a more robust offering of shopper insights from an expanded relationship between TiVo Research and Analytics and DunnhumbyUSA.

  • McDonald’s gets healthy

    Oak Brook, Ill. -- McDonald’s Corporation is partnering with the Alliance for a Healthier Generation, founded by the Clinton Foundation and American Heart Association, to increase customers’ access to fruit and vegetables and help customers make informed choices in the nutritional value of their orders.

  • Supply chain ops provider appoints VP of corporate marketing

    Elemica, a leading supply chain operating network provider for the process industries, has promoted Ed Rusch to VP of corporate marketing. 

  • Hill's Science Diet unveils revamped formulas and packaging

    Hill's Science Diet has embarked on a Vets Know Best tour as part of a marketing campaign showcasing the brand’s revamped formulas and packaging for many of its pet foods. 

  • Mobile ad budgets jump 142%

    New York -- Brand marketer mobile budgets surged 142% between 2011 and 2013. The 2013 “Marketer Perspectives on Mobile Advertising” study from IAB and Ovum also shows that three-quarters (74%) of 300 surveyed brand marketing executives who currently use mobile advertising expect that their companies’ mobile advertising spend will increase in the next two years.

  • Academy Sports + Outdoors to enter Memphis area

    Katy, Texas -- Academy Sports + Outdoors will open its first Memphis-area store on Sept. 27, in Collierville, Tenn. In conjunction with the opening, Academy has signed a multi-year partnership with The University of Memphis and its athletics multimedia rights holder, Tiger Sports Properties.

    The new 73,000-sq.-ft. Collierville store will be Academy's eighth store in Tennessee.

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