-
Hershey deploys strategy for global growth
HERSHEY, Pa. — The Hershey Company has selected Universal McCann to handle its global media planning and buying activities.
Hershey’s global media assignment includes all paid media, including TV, print, digital and Hispanic for the U.S. business — the company’s largest — as well as Hershey’s growing international businesses.
-
Braun takes pole position with new brand ambassador
Braun has tapped triple Formula 1 world champion Sebastian Vettel as the new global brand ambassador. Vettel will be the face of the brand’s “Hold on to your Dreams” global marketing campaign.
The announcement was made at the Formula 1 Circuit of Spa-Francorchamps.