Media Advertising

Columbus, Ohio -- Lane Bryant is launching a new national marketing and brand initiative beginning in September with a comprehensive print ad campaign, a fresh and modern brand logo and color palette, with updated in-store visuals, web and social media sites. This will be the company's first comprehensive branding and marketing effort since 2008.

NEW YORK — Supermodel Heidi Klum will serve as the face of Jordache's latest ad campaign. 

HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl has partnered with musician P!nk, who recently wrapped her first print advertising campaign with the brand, which will debut in fall.

NEW YORK — Days of cutting back-to-school spending are over, as nearly 9-in-10 consumers plan to spend the same or more, according to Deloitte's annual back-to-school survey.

New York -- A survey released Tuesday by Deloitte found that shoppers are prepped to spend on back-to-school items, and plan to use their mobile phones in the process.

SECAUCUS, N.J. — Panasonic Corporation of North America has launched a new communication campaign designed to bring attention to the brand's broad scope of products and solutions designed to meet consumer, business-to-business, and industrial needs. The campaign will also underscore Panasonic's global commitment to becoming the electronics industry's leader in green innovation by its 100th anniversary in 2018.

PLANO, Texas — When JCPenney first announced its “fair and square” pricing strategy back in January with a great deal of hoopla and fanfare -- complete with a NYC media event attended by 700 people -- there was much hope that former Apple executive CEO Ron Johnson and then president Michael Francis, formerly at Target, would be able to bring some of their retail magic to the stagnant retailer.

NEW YORK — Macy's announced that Brazilian actress and model Camila Alves, will serve as the ambassador for it's exclusive I.N.C. International Concepts brand. Beginning this fall and continuing through 2013, Alves will highlight I.N.C.'s fall collection as she appears in a multi-platform campaign with a significant presence in print, digital and in store. Alves also takes on the role of media spokesperson, being at the forefront of all brand messaging such as new initiatives and product launches.

Plano, Texas -- J.C. Penney said Thursday it is once again tweaking its pricing structure, changing course just six months after introducing a three-tiered everyday pricing strategy.

NEW YORK — Actress Kate Hudson will serve as the face of Ann Taylor for the third consecutive season.

"We are thrilled to continue our collaboration with Kate – someone who leads a full life and who captures the spirit of the Ann Taylor woman. She truly represents our continued commitment to celebrating women of substance and style," said Brian Lynch, brand president of the Ann Taylor division of Ann Inc.