Media Advertising

Braun has tapped triple Formula 1 world champion Sebastian Vettel as the new global brand ambassador. Vettel will be the face of the brand’s “Hold on to your Dreams” global marketing campaign. 

The announcement was made at the Formula 1 Circuit of Spa-Francorchamps. 

Canton, Mass. -- Big and tall men’s apparel retailer Destination XL Group recorded a $1.6 million loss in the second quarter, compared with a profit of  $1.2 million in the year-ago period.  Sales dipped 3% to $97.6 million from $100.5 million, and same-store sales rose 6.9%.

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TREVOSE, Pa. — E.p.t, creator of the home pregnancy test, is spreading brand awareness via social media, by launching a contest on Twitter for Labor Day, which celebrates moms in labor.

Five grand prize winners will receive a $500 “push present” for giving birth on Labor Day, courtesy of the home pregnancy test brand. 

PURCHASE, N.Y. — Pepsi is teaming up with MTV to support a performance by pop star Katy Perry at the 2013 MTV Video Music Awards, from an undisclosed location in Brooklyn Aug. 25. 

Pepsi will also hold a tweet-to-unlock and social voting program where fans can access information and audio samples of two songs from Perry's upcoming album, Prism, available Oct. 22. Participants who tweet #KATYNOW will unlock clues around two of the album's tracks, including the song titles and select lyrics. 

NEW YORK — Sequential Brands Group, the parent company of Heelys wheeled footwear, plans to overhaul the footwear collection and expand into new product categories, including backpacks and other back-to-school accessories.