Media Advertising

Fort Lee, N.J. -- The majority of shoppers take notice of such packaging claims as "made in the USA," and most of them are more likely to purchase a product after breaking down demographics.

And the award for most effective use of social media in the pet category goes to…

Global pet care leader Nestle Purina has created a new national contest called "The Friskies" with a $15,000 grand prize that is sure to set off a new round of online cat videos.

According to the company, many great art forms have awards for the best new work created each year. Films have the Oscars, TV shows have the Emmys and now Internet cat videos have The Friskies.

New York -- The Men’s Wearhouse will make its outlet center debut in the fourth quarter, opening five stores under the Men’s Wearhouse Outlet banner, management said during the company’s recent earnings call with investors. The stores will be located in outlet centers across the United States.

NEW YORK — Macy's is paying homage to the TV sitcom with its new, "What's in Store?" campaign.

The campaign, which debuted on Sept. 10, will consist of a series of comedic shorts featuring new Macy’s Herald Square store manager, Harold, as he collides with the many stars and wacky situations that make the “World’s Largest Store” a haven for the fun and fashionable.

WAYNE, N.J. — Halloween has arrived at Toys"R"Us. The retailer has launched Trick“R”Treat “boo”tiques in its stores nationwide and online. The designated shops will feature the usual assortment along with an all-new, affordable line of classic Halloween fashions for infants, toddlers and big kids called Boo!, available exclusively at Toys“R”Us stores nationwide.

THe Boo! line will include bumble bee, monster, pumpkin and other popular customes ranging in price from $14.99 to $29.99.

The Hershey Company extended and expanded its NCAA Corporate Partner agreement through 2016.

The leading North American chocolate company said it extended its NCAA Corporate Partner agreement with CBS Sports and Turner Sports and signed a new sponsorship deal with IMG College that will give the company a larger presence within collegiate sports.

BENTONVILLE, Ark. — Walmart is bringing Americans some much-wanted relief at the pump this fall and winter with the return of its "Great Gas Rollback" program.

Mountain View, Calif. -- Best Buy tops a list of the most effective back-to-school advertisers, according to Ace Metrix, which provides television and video analytics. An ad promoting free kids’ haircuts at J.C. Penney also was a top perfomer.

New York -- Barneys New York and The Walt Disney Company are teaming up on Barneys’ 2012 holiday campaign at Barneys stores in a campaign called Electric Holiday.

The multi-platform initiative will combine fashion and fantasy, merging the creativity and magic of Disney with the wit and surprise of the legendary Barneys New York annual holiday campaign.

San Francisco -- Premier Retail Networks LLC and Digital Display Networks Inc., creator and operator of 7-Eleven TV, announced a multi-year agreement under which PRN will be the exclusive advertising representative for 7-Eleven® TV. The agreement is effective immediately.
 
Under the new agreement, PRN will offer brands the opportunity to reach 100 million viewers monthly on 7-Eleven TV, America's largest single chain digital out-of-home network installed in approximately 4,400 locations.