Media Advertising

Boca Raton, Fla. -- Office Depot, in partnership with TriplePundit and CSRwire, will convene a “Twitter Chat” on environmental transparency on Oct. 24, from 12 p.m. to 1 p.m. EST.

The chat will be hosted by Yalmaz Siddiqui, senior director of environmental strategy at Office Depot. To register, send the following tweet: Join me for the #transparency chat with @officedepot @yalmazsiddiqui @triplepundit @csrwire on Oct. 24.

New York -- Under Armour has opened a store at the Jing An Kerry Centre in Shanghai, China. The environment puts storytelling at the forefront through a multi-dimensional short film that immerses visitors in the brand's world of making athletes better through passion and innovation.

Washington, D.C. – Many online retailers are starting or have started their holiday preparations early this year. According to Shop.org’s eHoliday survey conducted by Prosper Insights & Analytics, 74% of online retailers had started preparing for the 2013 holiday season by July of this year, and 51% plan to start their holiday promotions by Halloween.

NEW YORK — Néstle plans to launch a cup version of its popular Butterfinger candy bar next year, and will introduce the Butterfinger Peanut Butter Cups in a Super Bowl commercial.

The company calls it one of its biggest candy launches and said it will be the first time it showcases one of its brands during the big game.

Woonsocket, R.I. – CVS/pharmacy is launching myWeekly Ad, a digital circular powered by the CVS/pharmacy ExtraCare program. The new circular serves up a personalized version of the sales ad for each customer.

Upon signing up, each user will immediately see which of their favorite items are on sale that week, including frequently-bought items or deals in categories that might be of interest to that specific shopper. Personalized ExtraCare savings and rewards can also be found all in one place.

The Hub Magazine has awarded Kmart’s pun-drenched campaign, “Ship My Pants,” best of show honors in its third annual Hub Prize competition. Draftfcb Chicago was the agency for the campaign.

“Ship My Pants prevailed because it solved a problem for shoppers — out-of-stocks — with a truly meaningful promise: If you can’t find what you’re looking for in our stores, you can order the item online, on-the-spot, and have it shipped, free-of-charge, to your home,” said Hub Magazine founder Tim Manners.

Cincinnati -- Americans are increasing their use of social media for discussions about favorite brands, while slowing down on face-to-face and phone conversations about product likes and dislikes, according to a report by Colloquy, the research arm of LoyaltyOne, a global provider of loyalty and marketing programs.

Social media brand recommendations have grown 4% since Colloquy conducted survey research in 2011 on the word-of-mouth habits of U.S. consumers, while face-to-face recommendations have declined 4% in that time period.