Media Advertising

PLANO, Texas — Tostitos surprised 28 U.S. military veterans who have previously served overseas with a special homecoming celebration.

Retailers are enjoying solid sales of male grooming aids this holiday season, according to NPD.

Men’s grooming products are perennially popular holiday items because they provide a convenient gift-giving solution, but this trend is even more evident this year based on NPD’s findings.

Men’s grooming appliances include men’s electric shavers, facial trimmers, home hair clippers, pen trimmers, body groomers and nose/ear trimmers.

Pepsi announced a multi-faceted partnership with singer, dancer, actress Beyoncé.

The beverage brand first worked with Beyoncé in 2002 and has had a relationship with her ever since. However, Pepsi said the new deal is a true creative and wide-ranging global collaboration that will lead to the development of new content and innovative ways to engage fans, consumers and retailers to benefit both brands.

More than 500 suppliers and service companies were on hand recently to hear what Walmart chief marketing officer Stephen Quinn had to say at an event organized by the Bentonville Bella Vista Chamber of Commerce.

MIAMI — PureFormulas.com, an online health supplement e-retailer, has appointed Daniel Moure as its new CMO.

Chicago -- Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy. The executives said social media accounts for 10% of their holiday advertising and marketing budgets this year.

BOWLING GREEN, Ky. — Fruit of the Loom has chosen Crispin Porter + Bogusky to oversee and manage advertising for the Fruit of the Loom, Vanity Fair and Russell Athletic brands.

The leading international, vertically integrated basic apparel and athletic goods company’s brands include Fruit of the Loom, Vanity Fair, Russell Athletic and Spalding. It is an independent wholly owned subsidiary of Berkshire Hathaway, which is chaired by Warren Buffett.

NEW YORK — The Toy Fair has added a new feature to its 110th annual trade show called, “Content Connection.” The new addition to the show is designed to serve the needs of growing number of licensors, brand owners and entertainment executives that annually flock to the largest toy trade show in the Western Hemisphere.

NEW YORK — Tiffany & Co. is polishing up its social media efforts to more effectively engage with a new generation of shoppers with its launch of From Out of the Blue on Tumblr.

Microsoft has taken offense to the practice of paying to improve one’s ranking in Google search results and has launched a campaign touting its "honest" search results.

Google is the leader in search, but Bing contend the company has begun a "pay-to-rank" practice whereby companies ranking in product searches is determined by how much they pay. Bing derides the practices as being "Scroogled," and said its approach provides consumers with more credible results.