Kroger Adds Online Coupon Service

Dulles, Va. Kroger has become the first retailer to endorse Shortcuts, a new free service for paperless online coupons from AOL.

The program allows customers, via the Shortcuts Web site, to set up an account using the store loyalty card they use at any Kroger store.

Customers can then search Shortcuts for coupons by brand, product or category and add them to their card.

The savings are added at checkout when the card is used.