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Target's value in the eye of the beholder
NEW YORK -- Target continues to pull ahead of Walmart in the value retail category, according to a recent Harris poll. The company was named the 2011 Harris Poll Equitrend value retail brand of the year. This is the second consecutive year Target has led the way in the value retail category.
Target lead the way with a ranking of 74.1, while Walmart had a ranking of 70.8. The industry average in the value retail category was 67.3.
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Harris Poll ranks Target as Value Retail Brand of the Year
New York City -- A poll released Thursday by Harris Interactive named Target Corp. as its Value Retail Brand of the Year.
According to the 2011 Harris Poll EquiTrend Study, Target has the strongest consumer brand equity among retail brands. Overall, awards are given in each of 46 different categories.
This is the second consecutive year Target has led the way in the Value Retail category, with the gap between runner-up Wal-Mart increasing.