Loyalty Marketing

SECAUCUS, N.J. — The Children's Place Retail Stores has announced the appointment of Lori Tauber Marcus as SVP chief marketing officer, effective Nov. 16. She will be responsible for brand strategy, e-commerce, CRM, creative services, public relations, social media and visual merchandising. She will report directly to Jane Elfers, president and CEO.

BENTONVILLE, Ark. — Walmart has launched a Facebook campaign that is looking to aid local organizations that are providing such basic needs as food, shelter, clothing and baby supplies to their respective communities.

By Jacqueline Zenn, [email protected]

BENTONVILLE, Ark. — Sam's Club has revealed 60 featured deals for its annual, members-only Day After Thanksgiving Event (D.A.T.E.). The event will take place at all Sam's Club locations nationwide at 5 a.m. on Friday, Nov. 25.

Members who participate in the event will be able to enjoy complimentary breakfast from 5 a.m. to 8 a.m. In addition, shoppers who join Sam's Club or upgrade to Plus Membership while in-club through the weekend will receive a $20 gift card.

By Dan Pahomi and Peter Leith, [email protected]

Promotions are a key element in any retailer’s arsenal of tools to help drive customer traffic. They are especially important during the holiday season. And, in an economy still fraught with uncertainty, some customers are hardwired only to purchase products on sale. Promotions are crucial for retailers to communicate when new products are available and when they are offering discounts for the items their shoppers want to buy.

BENTONVILLE, Ark. — Sam's Club announced that it is inviting customers to "try before they buy" and plan their holiday menus at the ninth annual Holiday Taste of Sam's Club event. Showcasing dozens of food and beverage items at multiple sampling booths in each of its 610 Sam's Club locations, the event takes place from 11:00 a.m. to 6:00 p.m. each day from Friday Nov. 18 through Sunday Nov. 20.

When it comes to Black Friday, you’re either in or you’re out. If you’re like me, the whirlwind of retail chaos that swirls around shopping centers the Friday after Thanksgiving can feel a bit overwhelming. The sales and deep discounts are tempting, but wading through crowds and fighting for parking spaces is not my idea of a “happy” holiday. But I have plenty of friends and family – and I’m sure you do too – who look forward to Black Friday with the anticipatory excitement of kids on Christmas Eve.

CINCINNATI — Macy's Inc. reported that earnings were 32 cents per diluted share for the third quarter of 2011, ended Oct. 29, compared with earnings of 2 cents per diluted share in last year's third quarter, or 8 cents per diluted share in last year's third quarter excluding expenses of 6 cents per share associated with the repurchase of debt.