Loyalty Marketing

New York City -- New York & Co. said Tuesday it has launched its debut Facebook sweepstakes campaign, which it will promote through multiple social media outlets.

The promotion, which runs Nov. 1 – Nov. 16, utilizes email, in-store signage, Facebook and Twitter, and awards a sweepstakes winner a trip for two to New York City, as well as provides gift cards to runners up.
 

It was a wonderful weekend to be a coupon clipper, especially for shoppers looking to load their pantry with P&G brands. In Sunday newspapers this weekend, the consumer goods giant dropped its P&G Brand Saver insert, which featured some very high value coupons, including one for $2 off a 100-ounce jug of Tide that was ostensibly offered as a gift to shoppers to commemorate the detergent’s 65th anniversary.

News spread quickly last week that Target stores would open at midnight on Black Friday, and that was the idea. The company earned a tremendous amount of media exposure by announcing its earliest ever opening time and joined the ranks of other retailers eager to accommodate the desires of millions of Americans by opening as early as possible on Black Friday.

Wayne, N.J. -- Toys "R" Us holiday plans mix technology — QR — codes and retro ads that speak to the company’s heritage.

As part of its 2011 holiday advertising campaign, the chain will air a series of themed television commercials designed to showcase the company's toy expertise and its strengths as a specialty retailer. The commercials include two ads from its archives which celebrate the heritage of the brand. Another group of ads feature products exclusive to Toys “R” Us.

WAYNE, N.J. — Toys"R"Us holiday plans mix technology, QR codes and retro ads that speak to the company’s heritage.

As part of its 2011 holiday advertising campaign, the chain will air a series of themed television commercials designed to showcase the company's toy expertise and its strengths as a specialty retailer. The commercials include two ads from its archives which celebrate the heritage of the brand. Another group of ads feature products exclusive to Toys“R”Us.

Fort Worth, Texas -- A holiday social media program has earned RadioShack top honors in a national media award event.

The retailer’s 2010 holiday social media program, supported by imc2 as RadioShack's social media agency, won in its category at the Fifth Annual Forrester Groundswell Awards.

AUSTIN — Whole Foods is supporting Share Our Strength's No Kid Hungry campaign with several promotions:

• Whole Foods will match donations up to $25,000 of funds donated online, WholeFoodsMarket.com/holidays, to the cause;

• When shoppers purchase gift cards from Nov. 16 through Dec. 31, Whole Foods will donate $1 for every card purchased to No Kid Hungry;

JACKSONVILLE, Fla. — Winn-Dixie Stores announced that it is offering special bundles for tailgate, school or office parties, and for trick-or-treating to help customers get ready for Halloween. The grocer said it also is holding special pumpkin-decorating workshops for children this Saturday and Sunday afternoons at select stores. Any child visiting a Winn-Dixie store while wearing a Halloween costume on Saturday, Sunday or Monday will receive a fresh-baked cookie from the Winn-Dixie bakery.