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Loyalty Marketing

  • Mars to receive NASCAR Marketing Achievement Award

    DAYTONA BEACH, Fla. — Mars will receive the 2012 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards held at Encore at Wynn Las Vegas Thursday, Nov. 29.

  • Survey: LLBean.com tops in customer satisfaction among online apparel retailers

    Westlake Village, Calif. -- LLBean.com ranks highest among online apparel retailers with a score of 830 (on a 1,000-point scale), followed by LandsEnd.com (829) and Forever21.com (824), according to the J.D. Power and Associates 2012 Online Apparel Retailer Satisfaction Report. The study finds that satisfaction with online apparel retailers is significantly lower among online shoppers between the ages of 18 and 24 than among those 55 years of age and older.

  • M&M’s makes gift giving even more personal

    MT. ARLINGTON, N.J. — Looking to capitalize on the trend of personalization in time for the holiday season, M&M’s is offering customers who personalize their M&M’s new packaging options and product formats that they can order online.

    Customers can go to Mymms.com, and get creative with their personalized chocolate gift-giving by choosing from iconic "m" acrylic containers, re-sealable stand-up bags with keepsake scoops, holiday stockings, teddy bear gift sets and an upscale gift box with a magnetic closure.

  • Fred's struggles continue amid challenging economy

    Any trickle-down of an improving economy hasn't trickled down to Fred's consumer base, Bruce Efird, Fred's CEO, told analysts Tuesday morning in discussing the discounter's third-quarter results. "During the third quarter we continue to see generally weak economic conditions throughout the Southeast which are clearly weighing heavily on our customers and influencing how they shop for their basic needs," he said. "It's more evident that things are not getting better for our core customers."

  • Walgreens’ Black Friday promotions go multichannel

    Deerfield, Ill. -- Walgreens will be making a multichannel play for Black Friday customers through a mystery mobile coupon, the retailer announced Tuesday.

  • Survey: Almost half of Cyber Monday shoppers to increase online spend

    Whiting, Ind. -- Survey results released Tuesday by CouponCabin.com revealed that that 47% of Cyber Monday shoppers will spend more money online that day than they will in-store the during the rest of the holiday season. The holiday has gone mobile as well. More than one-quarter (29%) of smartphone and tablet owners plan to shop online on Cyber Monday on their devices.

  • Walgreens courts Black Friday crowds with mystery mobile coupon

    DEERFIELD, Ill. — Walgreens will offer customers a mystery mobile coupon to draw them to the store on Black Friday.

    “This promotion is an excellent example of how technology and innovation work together to provide customers with a great offer that increases engagement and enhances their shopping experience,” stated Sona Chawla, president of e-commerce for Walgreens. “At a time when shoppers are out looking for the best deals, we’re making it easy by sending real-time, relevant offers directly to them.”

  • Deloitte: 60% of Americans will shop over Thanksgiving weekend

    New York -- Sixty percent of Americans plan to shop in stores or online over the Thanksgiving weekend – up from 51% in 2011, according to Deloitte’s pre-Thanksgiving survey.

    Among these weekend shoppers, 63% plan to shop in stores on Black Friday and 23% plan to shop in stores on Thanksgiving day (up from 17% in last year’s survey). Shoppers expect spend an average of $286 over the holiday weekend – up 28% from the 2011 survey

    The survey also indicates:

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