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Social media and mobile takes up bigger chunk of marketing budget
Chicago -- Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy. The executives said social media accounts for 10% of their holiday advertising and marketing budgets this year.
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Family Dollar appoints new SVP, food
MATTHEWS, N.C. — Less than six months after joining Family Dollar, Tammy L. DeBoer has been named SVP of food.
DeBoer will report to Paul White, EVP and CMO at the rapidly growing discount retailer. This latest appointment comes as the retailer has taken steps to position itself as a one-stop destination for shoppers with expanded assortments of food and consumables.