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Loyalty Marketing

  • Survey: Some consumers think Black Friday sales start too early

    Whiting, Ind. -- Survey results released Wednesday by CouponCabin found that nearly a third (31%) of U.S. consumers feel that holiday shopping is starting too soon, with many stores opening their doors to shoppers Thursday, and in some cases, even Wednesday, night.

    Stress is a factor, as many respondents reported that a variety of factors make Black Friday a nerve-wracking holiday. When asked which of the following stressed them out about Black Friday, U.S. adults said the following:

  • Gift card spending to reach record $28.79 billion

    Washington, D.C. -- The National Retail Federation’s 2012 holiday consumer spending survey conducted by BIGinsight showed that 81.1% of shoppers will purchase at least one gift card and will spend an average of $156.86 on gift cards, the highest amount in the survey’s 10-year history. Total spending on gift cards will reach $28.79 billion.

    According to NRF’s first holiday survey, released in October, six in 10 (59.8%) of those polled said they’d like to receive gift cards this year, up from 57.7% last year.

  • The Grinch who stole Black Friday

    Meijer has made it so shoppers don’t have to pore through circulars on Thanksgiving Day and then wake at 3 a.m. to wait in line and jostle with other customers on Black Friday.

    Meijer said it is making holiday shopping easier for customers this year by offering aggressive Thanksgiving Day and Black Friday doorbuster deals on popular brands all day long while supplies last.

  • JLL: Shopping centers focus on digital media this holiday season

    Atlanta -- Jones Lang LaSalle released a forecast suggesting that shopping centers will be pulling out all the digital stops this holiday season to engage and interact with consumers to influence purchasing decisions.

  • ShopperTrak forecasts the 10 best holiday shopping days

    Chicago -- ShopperTrak released a forecast on Tuesday that indicates certain days during the holiday shopping season will be quieter than others. The "10 best days to shop," according to ShopperTrak, are those with the least amount of foot traffic in stores. The weekdays after the busy Thanksgiving weekend top the list.

  • Survey: Most consumers think Thanksgiving weekend will have best deals

    Los Angeles -- Survey results released Tuesday by PriceGrabber found that 71% of consumers believe that retailers offer better deals during Thanksgiving weekend than they do during the rest of the winter holiday shopping season, up from 58% in 2011.

    When consumers who indicated that the best deals can be found over the Thanksgiving weekend were asked which days retailers offer the best prices, 71% said Black Friday (Nov. 23), down from 80% in 2011 and 86% in 2010, and 41% said Cyber Monday (Nov. 26), up from 37% last year and 33% in 2010.

  • Consumers becoming more optimistic about economy

    New York -- Experian Marketing Services said Monday that its Consumer Expectation Index shows an increasing optimism about the economy. According to the CEI, U.S. consumers’ forward-looking view of the economy is at its highest level since the onset of the recession. During the first half of 2012, the average CEI figure was 92.7, which is above the index’s average of the first six months for each year dating back to 2008. The 2012 figure measured eight points above those for the first half of 2008 and one point over those for the first half of 2011.

  • Study: Half of consumers to buy luxury items in next six months

    New York -- Survey results released Tuesday by Accenture found that half of U.S. consumers are likely to make a small luxury purchase in the next six months, including 53% who are likely to purchase specialty food or drinks, 48% to purchase luxury clothing and 48% to purchase luxury personal care products.

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