Skip to main content

Loyalty Marketing

  • Toys "R" Us optimistic about holidays

    A 4.1% third quarter same store sales decline and $105 million loss hasn’t diminished holiday spirits at Toys "R" Us.

    The company reported the sales decline for the period ended October 27 late Friday and attributed a portion of the dip in same store sales to a less promotional stance and an earlier start to its layaway program. The layaway program was launched on September, seven weeks before the end of the third quarter, but sales related to items placed in layaway can not be recognized until customers pick up their orders.

  • $21.4 billion and counting: online sales surge continues

    Online holiday sales continue to set new sales records, according to digital measurement firm comScore, and Walmart is presumably sharing in that growth given its site typically ranks second only to Amazon in terms of traffic.

  • Coca-Cola Company partners with multichannel retailer

    ST. PETERSBURG, Fla. and ATLANTA — The Coca-Cola Company is joining forces with HSN, a multichannel retailer, which will allow both parties to tap into each other’s customer base and expand their online reach.

  • Meyers marketing solution firm launches digital division

    Meyers has created a new division called Meyers Engage to focus on digital initiatives with CPG and food service companies. The Minneapolis-based firm plans to use cloud-based software platforms and mobile applications to help brands connect directly to customers through fun, informative and rewarding content, according to the company. The division has already begun deploying digital marketing campaigns for internationally known snack food and coffee brands.

  • H&M pushes sustainability agenda & customers into stores

    STOCKHOLM — H&M will become the first fashion company to roll out garment collecting in select stores worldwide as part of their sustainability initiative.

  • Survey: Mail carriers and neighbors most forgotten at holidays

    Portland, Maine -- CashStar found in its latest survey that nearly 56 million adult online Americans are likely to forget to buy a gift for their mail carriers and nearly 44 million are likely to forget to buy a gift for their neighbors.

    The survey, conducted online nationwide by Harris Interactive on behalf of CashStar, examined when online American adults remember to buy gifts and who they end up forgetting.

  • U.S. online holiday spending surpasses $21 billion to date

    Reston, Va. -- Online holiday spending reached $21.4 billion for first 32 days of the November-December shopping season, up 14% year-over-year, according to comScore.

    The most recent week saw three individual days eclipse $1 billion in spending, led by Cyber Monday, which became the heaviest online spending day on record at $1.46 billion. However, growth rates softened considerably in the wake of Cyber Monday and through the weekend.       

  • Staples survey: Shoppers delay holiday mailing until last minute

    Framingham, Mass. -- A survey by Staples of 1,000 American shoppers revealed that the majority tend to wait until the last minute to mail holiday gifts.

    The Staples Winter Holiday Survey found that two-thirds of those polled confessed to sending holiday cards out too late and nearly half admitted to shipping gifts at the last minute.

X
This ad will auto-close in 10 seconds