Loyalty Marketing

NEW YORK — International lifestyle brand Club Monaco is leveraging the power of social media to promote its fashion apparel and accessories. It has launched an interactive fashion lookbook on Tumblr. 

Club Monaco hopes to use the visually driven platform to expand its reach and entice consumers to see and share fashion looks months before they hit the stores. 

Hilton Head Island, S.C. -- Shelter Cove Towne Centre, in Hilton Head Island, has launched a new website, Sheltercovetownecentre.com, designed to reflect the center's approach to relaxation and rejuvenation.

NEW YORK — The Fourth of July fireworks extravaganza is not the only patriotic item on Macy’s all-American agenda. The retailer is launching its American Icons campaign, featuring American-inspired merchandise, Wednesday, May 15.  

The campaign includes launch parties, “pop up” drive-in movies, cross-country road trips, Major and Minor League baseball events, grilling competitions, sweepstakes and a fundraising program to benefit America’s veterans. 

WESTPORT, Conn. — TCC, a global leader in retail marketing programs, has appointed former PepsiCo executive Van B. Sapp as president of TCC Americas. In his new role, Sapp will be responsible for TCC's operations in North and South America, adding capabilities with licensed properties and integrating digital components to current customer initiatives.  

New York – In what could be bad news for retailers, “mass affluent” consumers (those with $50,000 to $250,000 in investable assets) and Gen Y (age 18-34) are cutting back on spending to save for retirement. According to the Spring 2013 Merrill Edge Report, the average mass affluent investor expects to save $860,000 for retirement but has only saved $150,000. If given an extra $1,000 per month, 50% of mass affluent consumers would put it toward savings or paying down debt.

Beachwood, Ohio -- DDR Corp. announced a strategic agreement with MobileBits Holdings Corp., provider of SAMY, a mobile marketing and engagement platform, to acquire DDR's proprietary location-based mobile marketing solution ValuText.

MobileBits will integrate the ValuText product into the SAMY solution and will make the solution available to DDR tenants and shopping centers. SAMY is an innovative 'mobile mall' application that allows shoppers to gain instant access to the latest discounts, coupons and loyalty cards, via their mobile devices.

Thanks to an agreement between Meijer and Voyager network owner U.S. Bank, Fleet drivers can now use their Voyager network fuel cards at Meijer gas stations in the Midwest.

Cardholders presenting U.S. Bank Fleet Cards or those issued by any of the bank’s Voyager network partners can now make purchases at 189 Meijer fueling sites in Michigan, Ohio, Indiana, Illinois and Kentucky.

NEW YORK — Macy’s is getting help from singer, songwriter and dancer Usher in curating the concept, music and design of the 37th annual Macy’s 4th of July Fireworks. The retailer’s fireworks spectacular is the nation’ largest patriotic pyrotechnic display.