Loyalty Marketing

Los Angeles - Sport Chalet said Tuesday it has launched its fourth-consecutive Treasure Hunt dive, which invites certified scuba divers to participate by diving to find six sunken treasure bars hidden in diving locations off the northern and southern California coasts and in a special marine destination in Arizona.

From June 25 to 18, Sport Chalet will release one clue every Tuesday and Thursday to help divers identify the secret locations of the six gold-painted treasure bars; clues will be posted online and in all participating Sport Chalet retail stores.

FORT WORTH — One doesn’t normally associate social media with Dickies, but the global workwear maker is teaming up with pitcher R. A. Dickey to launch a contest on Facebook and using the social media site to extend its reach.

The contest, called Built to Work, recognizes the dedication and contributions of blue-collar workers from all walks of life — that is, the target consumer which Dickies aims to outfit with its apparel. 

Clearwater, Fla. – Multichannel retailer/product marketer As Seen On TV is taking advantage of the burgeoning crowd-funding trend to let its customers help decide what new products will be available for sale. Partnering with crowd-funding software provider Launcht Inc., As Seen On TV will allow inventors to upload video, images, design specifications and marketing strategies relating to their product ideas onto its e-commerce site. Customers will then be able to comment on, review and make prepurchases of products.

North Plainfield, N.J. -- A cooler start to spring and mixed-bag of Memorial Day weekend weather in the Northeast may have contributed to less than expected year-to-date sales and traffic for some retailers, according to Levin Management’s annual mid-year Retail Sentiment Survey, which polled retailers in the firm’s 90-property, 12.5 million-square-foot shopping center portfolio.
 

NEW YORK — Saks Fifth Avenue and the Entertainment Industry Foundation have named actress Jennifer Aniston as the EIF ambassador for Saks Fifth Avenue’s 2013 Key to the Cure campaign. 

In the 14 years since the inception of the Saks Fifth Avenue charity shopping weekend, the company, together with its vendors and partners, has raised more than $33 million for cancer research. 

London – Omni-channel global fashion brand Burberry is taking a pioneering step into the realm of digital customer engagement with a new program called Burberry Kisses. Partnering with the Google Art, Copy & Code project that presents itself as a “series of experiments to re-imagine advertising,” Burberry is allowing consumers to send online letters which are sealed with digital replicas of their kisses, complete with their choice of Burberry lipstick shade.

HOFFMAN ESTATES, Ill. — The Craftsman brand spent Father's Day weekend in Philadelphia with hard core golf fans and putt-putt enthusiasts at the Craftsman Father's Day Miniature Golf Classic.

Attendees were invited to play a free round on the one-of-a-kind miniature golf course specially built by the Craftsman brand and designed by former professional golfer and analyst Gary McCord, featuring Craftsman tools at every hole.  

Snyder, Texas -- United Supermarkets’ store in Snyder, Texas, is set to unveil a fresh new look along with added services resulting from a store remodeling effort now under way.  Snyder will be the first store to receive the new décor – as well as the new United logo.

“We are excited about the new look we are introducing this year for our United brand, and we are thrilled to be rolling it out first in our Snyder store,” Monica Schierbaum, senior director of marketing for United Supermarkets.