Loyalty Marketing

STAMFORD, Conn. — With the housing market rebounding and home improvement on the upswing, GE Capital Retail Bank is looking to help contractors with a new business-building program called “Think Outside the Toolbox.”

Cincinnati -- Retail loyalty programs have seen some impressive growth since 2011, according to results of the latest Colloquy Loyalty Census. In 2013, department stores achieved 70% growth in loyalty program memberships since the 2011 Colloquy Census, far surpassing the 26.7% rate of growth in loyalty programs across all sectors tabulated in the 2013 census. The number of department store loyalty memberships is 193.9 million.

Glenview, Ill. -- Eco Gym will open an 8,300-sq.-ft. solar- and human-powered health club at Glenbrook Market Place in Glenview, Ill., a North Shore suburb of Chicago, according to Mid-America Asset Management Inc., the landlord’s representative.

The fitness center, Eco Gym’s second, will use a combination of human kinetic power and solar power to generate electricity for its equipment. As members use the equipment, they generate more power to the central power grid, which lowers monthly dues.

LEXINGTON, Mass. — Stride Rite Children's Group's first-ever multichannel loyalty program, launched in Nov. 2012, has leapt beyond the million member milestone within six months.

The company estimates that 75% of specialty store and online transactions are associated with a rewards member.

San Francisco -- A new U.S. study conducted online by Harris Interactive and commissioned by Placecast showed that fathers use their mobile phones to save money.

The Wave IV poll in the Alert Shopper series of research revealed that 58% of American dads with smartphones said they had taken action on a promotion or coupon received on their phones, outpacing moms and those without kids.
 

Little Rock, Ark. – By focusing on its brand story and collaborative boards, Southern lifestyle retailer Bourbon & Boots has dramatically increased cross-channel traffic through its presence on the Pinterest social network.

Founder Matt Price described how Bourbon & Boots has maximized the value of its Pinterest activities during a session at last week’s Internet Retailer conference in Chicago.

SIDNEY, Neb. — Cabela’s drew record attendance at its 2013 annual meeting of shareholders June 5 in Sidney, Neb., home of company headquarters.

A crowd of more than 3,000 gathered June 4 to catch a performance by Cabela’s ambassador and Academy of Country Music Entertainer of the Year Luke Bryan, with fellow country star Jon Pardi, at the Cheyenne County Fairgrounds.

Largo, Fla. – Track Daily Deal, an online service for deal site shoppers, is launching new deal analysis reports. The reports evaluate daily deal sites on criteria such as how a site ranks against competing sites, how often and when it adds deals, how much consumers usually save and number of visitors.