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Loyalty Marketing

  • Rite Aid taps Provision Interactive for in-store 3D rewards centers

    Chatsworth, Calif. -- Provision Interactive Technologies has entered into a multi-year partnership with Rite Aid Corp. to install Provision’s 3D Reward Centers kiosks inside select Rite Aid stores. The kiosks will generate 3D holographic videos as well as exclusive wellness+ information and Rite Aid promotions.

  • Ikea to present loyalty program at annual conference

    BURLINGTON, Mass. — Ikea and 89 Degrees, a marketing solutions provider, will give a presentation on the company’s loyalty program at this years’ Customer Relationship Management Conference Tuesday, June 18, at the Hilton, Chicago.

    89 Degrees helped the company leverage Big Data to drive its omnichannel marketing, 

  • Sport Chalet rallies team spirit

    LOS ANGELES — Specialty sporting goods retailer Sport Chalet is positioning itself as a one-stop shop for school-based fan apparel, field gear and fundraising needs with new online order site and streamlined solution The Sport Chalet Team Site.

    Chaminade College Prep, Esperanza High School, Tesoro High School, Triton Touch Down Club and Torrey Pines High School are among early Team Site adopters.

  • Staples, BGCA recruit teen actor to help kids in need

    Staples and Boys & Girls Clubs of America have brought teen actor Jake T. Austin on board for the 6th annual Staples for Students national school supply drive.

    Austin will be featured in the campaign’s public service announcement, now available online and airing on television and radio stations starting next month.

  • Study: Father’s Day sales up 2% in 2013

    Thanks to a rebounding economy, dads this year stand to get more than just a boring tie, a pair of socks or a pat on the back for Father's Day.

    According to industry research firm IBISWorld, Father's Day sales are expected to total $13 billion this year, a 2% increase from 2012. Traditional Father’s Day gifts, such as automotive accessories and clothing, will take a backseat to gift choices reflecting economic recovery, like home-improvement tools. This increase is mainly due to the overall rise in consumer spending during the past year.

  • Pottery Barn Kids, PBS Kids, court bookworms

    SAN FRANCISCO — Pottery Barn Kids, part of Williams-Sonoma’s brands portfolio, has launched its Summer Reading Challenge in partnership with PBS Kids. 

    The challenge, which runs through August 26, is designed to promote a love of learning and literacy in kids and their families throughout the summer months. It also draws foot traffic into its brick and mortar stores, and is an exercise in brand awareness, as young children will recognize the brand and associate it with the reading challenge, making them potential future customers. 

  • Boticca.com harnesses social media to keep it real

    LONDON — Boticca.com, a London-based global jewelry and accessories boutique, has partnered with U.S. start-up Olapic to encourage its customers to be fashion models — modeling the boutique's merchandise — via the popular app Instagram.

    The boutique will showcase users' Instagram photos and regular photography in its online gallery.

  • Survey: 11% of adults consider themselves shopaholics

    Whiting, Ind. -- Survey results released Thursday by CouponCabin.com found that more than one-in-10 Americans say their shopping habits have put them in debt, with 20% saying the most amount of shopping debt they've been in exceeds $5,000.

    The survey, conducted by Harris Interactive, also revealed that 41% of U.S. adults have created shopping debt of more than $1,000. Eleven percent consider themselves to be shopaholics.

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