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Extreme couponing Target style


It was a wonderful weekend to be a coupon clipper, especially for shoppers looking to load their pantry with P&G brands. In Sunday newspapers this weekend, the consumer goods giant dropped its P&G Brand Saver insert, which featured some very high value coupons, including one for $2 off a 100-ounce jug of Tide that was ostensibly offered as a gift to shoppers to commemorate the detergent’s 65th anniversary. To complement the manufacturer’s coupons, Target also dropped into Sunday papers a four-page insert featuring a collection of Target specific coupons that could be used to further reduce the price on featured P&G brands.

And if that weren’t enough, many of the manufacturer’s other leading brands, such as Pampers, Bounty, Bounce, Iams, Crest and Gillette, were promoted in Target’s weekly circular. As a result, shoppers were able to combine P&G coupons with Target coupons to multiply saving and in some cases receive free gift cards. That was the case with jumbo packs of Pampers diapers. Target featured a coupon for $1.50 off that could be combined with a $2 off coupon from P&G to purchase two value packs for $29.99, which customers could pay for with a REDcard to receive an additional 5% off and also receive a $10 gift card.

Couponing can be a lot of work, but when P&G and Target both drop ads containing coupons for many of the same items during the same week it greatly simplifies the redemption process for the shoppers and contributes to increased traffic.

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