Loyalty Marketing

Little Rock, Ark. – By focusing on its brand story and collaborative boards, Southern lifestyle retailer Bourbon & Boots has dramatically increased cross-channel traffic through its presence on the Pinterest social network.

Founder Matt Price described how Bourbon & Boots has maximized the value of its Pinterest activities during a session at last week’s Internet Retailer conference in Chicago.

SIDNEY, Neb. — Cabela’s drew record attendance at its 2013 annual meeting of shareholders June 5 in Sidney, Neb., home of company headquarters.

A crowd of more than 3,000 gathered June 4 to catch a performance by Cabela’s ambassador and Academy of Country Music Entertainer of the Year Luke Bryan, with fellow country star Jon Pardi, at the Cheyenne County Fairgrounds.

Largo, Fla. – Track Daily Deal, an online service for deal site shoppers, is launching new deal analysis reports. The reports evaluate daily deal sites on criteria such as how a site ranks against competing sites, how often and when it adds deals, how much consumers usually save and number of visitors.

FORT WORTH, Texas — RadioShack continues courting younger customers, this time by hosting an appearance at one of its Manhattan stores by Muve Music-featured R&B artist Fantasia.  

Fantasia is best known for winning the third season of American Idol. She is also a Grammy Award winner.

Washington, D.C. -- Americans will spend a little bit more on dad this year, stretching their budgets enough to show their favorite man just how much he is appreciated, according to a survey by the National Retail Foundation.

The group, 2013 Father’s Day spending survey, conducted by BIGinsight, found that the average consumer will shell out $119.84 on dad’s gifts this year, up from $117.14 last year. Total spending for Father’s Day is expected to reach $13.3 billion.

ORANGEBURG, N.Y. — OSL Holdings, a developer of technology platforms that enable real-time sales and trend information exchange between brands and retailers, has launched its Equality Rewards Mobile platform, iPhone app and mobile website. 

The Equality Rewards iPhone app is downloadable free through the Apple App Store or you can sign-up through your smartphone.

Chicago -- For pure play premium pet food and accessories retailer PetFlow, online marketing is a crucial component of its business. Initially, PetFlow used Google AdWords to direct consumers searching for specific pet products to its site. However, as PetFlow co-founder Alex Zhardanovsky told the audience during a morning keynote session at the Internet Retailer Conference in Chicago, initial efforts by the retailer to expand its online marketing activities to Facebook did not work so well.

SAN DIEGO — Pet specialty retailer Petco is launching a campaign to teach children how to safely approach and interact with dogs. The educative measure aims to lower dog-bite statistics, which drives traffic into its brick-and-mortar stores.

Petco certified dog trainers recommend that children follow the SAFE method, which is explained as follows: 

S: Stop, stand still and turn sideways before getting close to the dog.