Loyalty Marketing

London – Omni-channel global fashion brand Burberry is taking a pioneering step into the realm of digital customer engagement with a new program called Burberry Kisses. Partnering with the Google Art, Copy & Code project that presents itself as a “series of experiments to re-imagine advertising,” Burberry is allowing consumers to send online letters which are sealed with digital replicas of their kisses, complete with their choice of Burberry lipstick shade.

HOFFMAN ESTATES, Ill. — The Craftsman brand spent Father's Day weekend in Philadelphia with hard core golf fans and putt-putt enthusiasts at the Craftsman Father's Day Miniature Golf Classic.

Attendees were invited to play a free round on the one-of-a-kind miniature golf course specially built by the Craftsman brand and designed by former professional golfer and analyst Gary McCord, featuring Craftsman tools at every hole.  

Snyder, Texas -- United Supermarkets’ store in Snyder, Texas, is set to unveil a fresh new look along with added services resulting from a store remodeling effort now under way.  Snyder will be the first store to receive the new décor – as well as the new United logo.

“We are excited about the new look we are introducing this year for our United brand, and we are thrilled to be rolling it out first in our Snyder store,” Monica Schierbaum, senior director of marketing for United Supermarkets.

LONDON — U.S. retailers can look across the pond to Tesco for some digital inspiration. The retailer is launching a new tablet app that will allow shoppers to sign up for its Tesco Clubcard. 

Tesco is looking to recruit more customers to sign up for the retailer’s loyalty card and join the 17 million who already have it. 

The app, built by mobile marketing specialists Incentivated, is hosted on dedicated iPads located in specially created branded cases attached to the walls of stores.

FORT WORTH, Texas — Pier 1 Imports saw “significant” growth in sales and profit for the 15th consecutive quarter.

Denver -- Multichannel specialty apparel Pampered Passions Fine Lingerie is turning to Facebook to find its next new models. Pampered Passions is launching a contest where women can post photos of themselves on its Facebook page. Every month, the customer with the photo receiving the most likes will receive a dedicated page with their pictures on the Pampered Passions e-commerce site and also get a one-year free membership in the retailer’s “Lingerie of the Month” club.

Marlborough, Mass. – According to the latest edition of the seasonal “The Why Behind the Buy” report from Acosta Sales & Marketing, consumers are increasing their usage of every digital tool except for email in their shopping activities. Concurrently, consumers are using traditional tools such as coupons and store flyers less frequently.

Specific results include:

Simon Property Group is employing a novel strategy to generate traffic to some of its signature properties that appeal to well-heeled South American tourists.