Loyalty Marketing

MINNEAPOLIS — Target shoppers have a new incentive for joining the retailer's REDcard Rewards loyalty program: free shipping on Target.com. In addition, for the first time Target Debit Cards can be used on Target.com, the company said.

Target reported a 3.3% same-store sales increase for October and a similar figure could be in order for November as the company again provided guidance calling for a low-to-mid single-digit increase.

Target is out with a beast of a holiday toy catalog that weigha in at 52 glossy pages that employs a variety of incentives to promote sales in advance of Thanksgiving weekend. Nothing unusual about that or the fact that the publication features all sorts of cool products and high quality photography that is sure to have kids drooling if parents make the mistake of leaving the thing lying around.

Minneapolis -- Target Corp. is adding a new benefit to its REDcard Rewards loyalty program: free shipping on Target.com purchases when guests use their REDcards. In addition, for the first time Target Debit Cards can be used on Target.com.

Target’s REDcard Rewards loyalty program applies to the Target REDcards, including the Target Credit Card, Target Visa Credit Card and Target Debit Card. The program offers guests an extra 5% off Target’s already prices on nearly all items purchased in stores and online when they use a REDcard.

Atlanta -- Mobile commerce enabler Firethorn Mobile Inc., a wholly owned subsidiary of Qualcomm Inc., and Brookstone announced Brookstone as its latest retail partner for its Swagg mobile application, which provides shoppers with mobile access to purchase digital gift cards. Mobile shoppers also can receive special offers and manage customer loyalty programs through the app. 

By Bryon Morrison, president/Wireless Practice, The Marketing Arm

Can you hear that noise? It is the melodious sound of sleigh bells, phones, and cash registers ringing. The holiday shopping season is almost here and strategies incorporating mobile marketing can expand your database, reaffirm customer loyalty, and usher in new multichannel techniques to make the most of this holiday season — but only if you get your plan into action right now.

Holiday marketing strategy and the current environment

New York City -- Target Corp. is in a class by itself when it comes to gift cards, offering a broad selection to suit all ages. In fact, the cards are so unusual that the retailer patents them, according to the Minneapolis/St. Paul Journal.

Click here to read the full story and see a slide show of some of Target’s most unusual gift cards.
 

Economists may be feeling good after a government report that showed third-quarter GDP grew at 2.5%, but try telling millions of Americans who shop at Walmart stores at 12:01 a.m. on the first of the month that the nation is no longer in a recession.

LOS ANGELES — Food 4 Less and Ralphs Grocery announced that they are inviting customers to help support local food banks and families in need through a special fund-raising campaign that kicks off Nov. 6. In addition, Food 4 Less' Foods Co Division is also collecting donations for food banks in Central and Northern California.

Seattle -- Starbucks Corp.’s fiscal fourth-quarter profit jumped nearly 29%, beating Wall Street estimates on strong sales around the globe. The company earned $358.5 million in the quarter, up from $278.9 million last year. Revenue rose 7% to $3 billion, with some benefit from foreign exchange rates. Same-store sales increased 9%, with a 10% rise in the United States.