Loyalty Marketing

NEW YORK — Macy’s is getting social, and that’s the place to be when reaching out to potential shoppers who are getting ready to go back to school. 

MENOMONEE FALLS, Wis. — Kohl’s wants to keep its Wild Theater program at the Milwaukee County Zoo alive and well, so it plans continued support through a $1.5 million donation throughout a three-year period to the Zoological Society of Milwaukee County.

New Orleans -- Smoothie King Franchises is targeting the Jacksonville, Fla., metro area to kick off a major expansion calling for 1,000 new franchised and corporate locations over the next five years.

With seven stores in Jacksonville, the company plans to add 10 new locations there over the next three years.

To fuel the national expansion drive, Smoothie King is offering candidates 40% off of its initial franchise fee for the first 40 agreements of 2013 — a savings of $10,000.

MADISON, Wis. — The Oscar Mayer Wienermobiles, the country’s longest-running mobile marketing campaign, are trying out a different type of mobile space with the brand’s launch of its first-ever Wienermobile Run program.

Oscar Mayer is leveraging social media to engage existing and would-be fans. First, the brand is encouraging people to visit WienermobileRun.com, where they can join their favorite Wienermobile team. Those who do will receive a team bumper sticker while supplies last, and help their team earn points. 

The Limited helped changed the way women shop for apparel 50 years ago and this month it is commemorating the occasion with digitally inspired promotions the company’s founders could never have imagined.

CITY OF COMMERCE, Calif. — Extreme value retailer 99 Cents Only Stores is getting ready to help one of its customers celebrate her 99th birthday as only it can. 

At 7 a.m. Friday, July 19, Mildred "Millie" Fox of Murrieta, Calif., is going to receive a 99-second shopping spree experience and free birthday cake at her local store. It will be 99 Cents Only Stores’ very first 99th birthday celebration.

Business and friendship are generally considered incompatible. It’s hard to take the dispassionate, profits-first mindset that traditionally governs business transactions with a person you think of as a friend. However, in this burgeoning age of social media and social commerce, retailers need to make friends with their customers to maximize engagement, loyalty and profits.

FAIRFAX, Va. — ThinkGeek.com is taking the merchandise it offers on its e-commerce site to Booth #5541 at the San Diego Comic-Con, from July 17-21.