Loyalty Marketing

St. Petersburg, Fla. -- HSN (HSNi) is leveraging the cumulative power of its portfolio of leading lifestyle brands, which include HSN, Frontgate and Ballard Designs, to launch More the Merrier, a multi-platform holiday campaign. The campaign will include digital gift guides; special promotional offers, contests and sweepstakes.

According to ShopperTrak, a leading provider of shopper analytics, the busiest holiday shopping days will occur between Dec. 20 and Dec. 24, and retailers should prepare accordingly.

Additionally, with a shortened shopping season and only four weekends between Thanksgiving and Christmas — down from five last year — retailers must be ready to capture holiday spending during a narrower window of time.

Wayne, N.J. – Toys ‘R’ Us is launching its digital wish finder, a dedicated website providing an online version of its “The Great Big Toys"R"Us Wish Finder” holiday catalog, on Nov. 2. The retailer is also launching The Toys"R"Us Wish List Wizard, a free iOS and Android app that turns parents’ smartphones into a scanner and lets kids scan items they want in-store for automatic inclusion on a digital wish list.

By Nate Dwyer, Red Peak Branding

Toys ‘R’ Us plans to launch an online version of its “The Great Big Toys"R"Us Wish Finder” holiday catalog Nov. 2. The retailer is also launching The Toys"R"Us Wish List Wizard, a free iOS and Android app that turns parents’ smartphones into a scanner and lets kids scan items they want in-store for automatic inclusion on a digital wish list.

GNC will be leveraging Dunnhumby’s customer-centricity solutions across all facets of its marketing to more effectively segment and engage with in-store and online customers. This will include personalized communications and offers to shoppers through both online and offline channels.

Pittsburgh – GNC Holdings Inc. will use customer-centricity solutions from dunnhumbyUSA across all facets of its marketing to more effectively segment and engage with in-store and online customers. This will include personalized communications and offers to shoppers through both online and offline channels.

Rakuten LinkShare saw strong third quarter results in its global performance marketing network. Along with double-digit growth, the affiliate network reported a significant increase in the percentage of sales transacted on mobile devices.

The company reported an increase in same store sales in the U.S. of 22% year-over-year, and an increase in same store sales in the U.K. of 34% year-over-year.