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Loyalty Marketing

  • Survey: Holiday shoppers seek deals, make plans

    Austin, Texas - The current state of the economy will drive 41% of consumers to look for ways to save money on their holiday shopping this year, seeking out bargains and coupons. According to the new annual holiday shopping and coupon usage survey from Offers.com, about half of people (51%) make a holiday gift list, and 62% set a budget for their holiday gift shopping.

    Other holiday-related findings from the survey include:

  • Arby’s, Cosi and Bareburger adopt PunchTab’s cross-channel loyalty solution

    Palo Alto, Calif. -- PunchTab, an omni-channel loyalty and engagement platform, announced that Arby’s Restaurant Group, Cosi and Bareburger have adopted PunchTab’s technology, and are benefitting by offering rewards to customers across multiple channels. In fact, research shows, customers are 2.5 times more likely to buy when engaged on multiple channels.

  • Gillette enlists Kate Upton for 'Movember'

    Gillette has kicked off its official partnership with Movember by inviting men and women to join Team Gillette, and enlisted Kate Upton as team captain.

    The star-studded lineup of Movember supporters also includes Green Bay Packers linebacker Clay Matthews, New York Giants wide receiver Victor Cruz, New England Patriots wide receiver Danny Amendola and New England Revolution defender Kevin Alston.

  • ShopRoxx chooses eWay platform for its 2014 e-mail strategy

    Southport, Conn. -- ShopRoxx, a retail store specializing in the latest fun-and-fresh fashion trends for young women, has chosen eWay Direct’s Calibr email platform to deliver more high-value repeat customers and better overall ROI for 2014.

  • Deloitte: Holiday season looks bright, especially online

    New York – Despite many forecasts of a gloomy holiday season for retailers, Deloitte is predicting an increase in consumer spending. Deloitte's 28th annual survey of holiday spending intentions and trends indicates shoppers surveyed plan to spend an average of $421 on holiday gifts this year, up from $386 last year. They also expect to buy an average of 12.9 gifts, ending a five-year decline in the number of gifts they plan to purchase.

  • Deloitte predicts bright holiday shopping season for retailers

    Despite many forecasts of a gloomy holiday season for retailers, Deloitte is predicting an increase in consumer spending.

  • Photopon app lets consumers send personalized coupons

    Hackettstown, N.J. – Custom couponing app Photopon is releasing version 2 of its iOS app, which lets consumers select nearby deals, attach a personal photo and write a message to create a personalized coupon that can be shared through the app, email, text messages or social networking sites.

  • Sports Authority enters Puerto Rico

    Sports Authority is trying out a new store format in its first-ever store in Puerto Rico. The 35,000-sq.-ft. location in Ponce opened its doors Saturday, Oct. 19.

    The company describes the new format as an intuitive one that allows consumers to easily find exactly what they need. Featuring specialty sport shops and a spacious layout, the store has been designed specifically to enhance the shopping experience.

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