Loyalty Marketing

GRAND RAPIDS, Mich. — Meijer is helping its customers save money on gas this summer, the retailer said.

The new discount program, which was made available to Meijer credit customers and runs Sept. 3, provides customers with a 10-cent-per-gallon discount on fuel at all Meijer gas stations, with no minimum fuel purchase required. Customers who don't already have a Meijer credit card can apply at any Meijer store, online at Meijer.com/creditcard or via QR link with their smartphone.

PITTSBURGH and PALO ALTO, Calif. — American Eagle Outfitters has expanded its partnership with Shopkick to reward customers just for walking into one of their American Eagle Outfitters or Aerie stores.

"Shopkick is an ideal partner for AEO as we strive to be an early adopter of technologies that matter to our customers," said Fred Grover, EVP American Eagle Outfitters, Inc. "We are excited to expand our long-time partnership with shopkick to delight customers in all of our stores nationwide."

Washington, D.C. -- The average person will spend $117.14 on dad’s gifts this year, up 10% from $106.49 last year, closing the gap between its biggest competitor: Mother’s Day (consumers planned to spend an average of $152 on the holiday), according to the National Retail Federation’s 2012 Father’s Day spending survey, conducted by BIGinsight. Total spending for Father’s Day is expected to reach $12.7 billion.

Pittsburgh -- American Eagle Outfitters and Shopkick, the largest location-based shopping app that rewards shoppers simply for walking into stores, announced the national rollout of Shopkick to all American Eagle Outfitters and Aerie stores across the country. Customers will earn "kicks" (points) just for walking in, as well as receive a number of other exciting, exclusive offers throughout the stores.

ENGLEWOOD, Colo. — Sports Authority has launched its first-ever customer loyalty program, The League, which offers members 5% back on their total point balances of 100 points or more earned quarterly. 

RESTON, Va., and ATLANTA — A simple and convenient returns policy is an important factor in the decision to make a purchase online, a new study form comScore and UPS found. According to the Online Shopping Customer Experience Study, 63% of online shoppers look at a retailer’s return policy before making a purchase. Nearly half said they would shop more often and recommend a retailer with a lenient returns policy, indicating its value in driving customer loyalty.

Englewood, Col. -- Sports Authority has announced the launch of its first-ever customer rewards program, The League, which offers members 5% back on their total point balances of 100 points or more earned quarterly.

The program offers one of the highest reward funding rates, as well as the lowest reward threshold amongst leaders in the full-line sporting goods retail industry, allowing members qualify for rewards sooner, the retailer said.
 

WAYNE, N.J. — Toys"R"Us is continuing its support of Alex's Lemonade Stand Foundation (ALSF), a nonprofit organization dedicated to finding a cure for all children with cancer, through in-store and online fundraising as well as a social media campaign. Beginning this Friday, June 1 through Tuesday, July 31, the company will "Help Fight Childhood Cancer, One Cup at a Time" with an in-store and online fundraising campaign benefiting ALSF.

NEW YORK — Nicole by OPI is launching new fall shades of nail lacquer exclusively at Target this fall.

“Nicole by OPI is excited to bring the fashion-forward Target guest new lacquers for the fall season,” stated Suzi Weiss-Fischmann, Nicole by OPI EVP and artistic director. “Not only do the shades add the final touch to runway trends, the shimmery finish [also] adds elegance and depth to these trendy colors.”

The richly pigmented formulas come in shimmering shades of deep blue, gold, purple, mauve and green.

Target this week featured collection of Procter & Gamble’s leading brands under the auspices of a “summer stock-up” sale that offered purchasers of three items a $10 gift card.