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Toys"R"Us enhances loyalty program


WAYNE, N.J. — Toys"R"Us has enhanced its loyalty program with the launch of an all-new integrated, point-based system that delivers streamlined benefits for members, as well as new and existing "R"Uscredit card holders.

Rewards"R"Us members can now enjoy unlimited access to expanded loyalty benefits when shopping at Toys"R"Us and Babies"R"Us stores nationwide and online at and Toys"R"Us is also launching its new credit card program, including an "R"Us-branded credit card and a MasterCard co-branded card, issued by GE Capital Retail Bank, connecting cardholders with all the perks of Rewards"R"Us and more.

Beginning July 1, Rewards"R"Us members can take advantage of the following enhanced benefits:

  • No earning exclusions or blackout periods, allowing for year-round rewards on all purchases, including those in January, which were previously excluded.

  • Two points for every dollar spent on most Toys"R"Us and Babies"R"Us purchases* in-store or online and one point for every dollar spent on all gift cards, electronics and entertainment products, diapers, wipes, formula and baby food purchases.

  • Members earn $5 "R"Us Reward Dollars for every 500 points accrued, when they previously earned "R"Us Reward Dollars only after spending a specified amount over a three-month period.

  • Points never expire so members can accumulate them over time, making it easier than ever before to earn "R"Us Reward Dollars. Formerly, rewards could only be earned during specified promotional periods and could not be carried over.

  • Potential to earn $20 "R"Us Reward Dollars monthly that can be used for Toys"R"Us and Babies"R"Us purchases** in-store or online. Any points earned beyond the $20 threshold will carry over to the next month.

"The enhancement of our loyalty program, paired with the new "R"Us credit card, is a natural evolution of Rewards"R"Us and aligns with how our customers want to shop and connect with our brand today," said Peter Reiner, Senior Vice President, Marketing, Toys"R"Us, U.S. "By providing streamlined features and new benefits, like no product exclusions and exponential perks for "R"Us credit card holders, we're delivering a convenient, value-added experience that makes shopping fun for our most loyal customers."

Beginning July 10, new and existing "R"Us credit card holders will be automatically enrolled in Rewards"R"Us and can earn points faster with the following benefits:

  • Cardholders earn double points, or four points for every dollar spent on all Toys"R"Us and Babies"R"Us in-store and online purchases. "R"Us MasterCard holders earn one point spent everywhere MasterCard is accepted.

  • Cardholders now earn rewards faster, as "R"Us Reward Dollars are earned after accumulating 500 points, versus 1,000 points previously.

  • Points never expire so cardholders can accumulate them over time, making it easier than ever before to earn "R"Us Reward Dollars.

  • Potential to earn $150 "R"Us Reward Dollars per month, and any points beyond the $150 threshold carry over to the next month since the points never expire.

  • New and existing "R"Us credit card holders can also take advantage of new program offers, such as 10% off an in-store purchase or six-month special financing offer with a purchase of $299 or more.

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