Loyalty Marketing

Prairie Farms Dairy has rolled out a line of Old Recipe Seasonal Favorites Milk in three flavors: Jelly Bean, Chocolate Marshmallow and Easter Egg Nog.

According to the dairy, the milk is ultra-pasteurized and has an extended shelf life of 75 days, and all flavors are produced using milk from cows not treated with artificial growth hormones.

Canton, Mass. – Dunkin’ Donuts is recruiting franchisees in Dothan, Ala. Currently, there are 18 Dunkin’ Donuts restaurants located throughout Alabama. To help fuel growth in Dothan, special development incentives are available, which include reduced royalty fees for three years and up to $10,000 in local store marketing.  

Why does Godzilla destroy cities and terrify crowds? Snickers posits that the infamous monster is just hungry in its latest commercial, which makes its debut nationally Sunday, March 2, during the 86th Annual Academy Awards.

Three years after launching its Let’s Play initiative, Dr Pepper Snapple Group wants to play some more. The company has committed another $11 million to expand its efforts to provide tools, places and inspiration to make active play a daily priority in the lives of kids, families and communities across North America.

Columbus, Ohio – DSW Shoe is opening a new store in West Hartford, Conn., on Thursday, Feb. 27. Customers will have access to the DSW Rewards loyalty program in which they can earn certificates toward future DSW purchases and receive special member-only offers.

Customers can also participate in a Shoe Lover community on Facebook to receive exclusive offers and giveaways, including chances to win free shoes on Facebook each Tuesday.

Procter & Gamble's Orgullosa program — a platform created in 2011 to celebrate, empower and fuel Latinas’ accomplishments and dreams — unveiled its Nueva Latina campaign. The campaign is a first-of-its-kind initiative designed to empower women to define what it means to be a bicultural, modern Latina.

In celebration of its centennial, Tastykake is releasing new, limited-edition Birthday Kake cupcakes, which combines confetti cake with chocolate-flavored icing and colorful sprinkles. The cakes are available in 12-count packs and hit store shelves this week.

Chantilly, Va. -- Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping. According to BIA/Kelsey's Consumer Commerce Monitor study, nearly a quarter (23.6%) of Hispanic consumers reported they use tablets for local shopping, compared with 15.5% of non-Hispanics. And nearly half (48.5%) of Hispanic consumers use mobile devices for local shopping, compared with 32% of non-Hispanics.