Loyalty Marketing

By Rory Dennis, Amplience

Houston - Shell has launched “How I FRN,” a contest that invites consumers to submit a photograph or video via Instagram or Twitter that represents the individual's experience with the Shell Fuel Rewards Network (FRN) loyalty program.

Pet360, a leading network of digital resources for pet owners, has appointed Jon Roska as VP of strategic partner development.

In this role, Roska will oversee the development and execution of strategic programs that help brands connect with pet owners in new ways. Roska founded the company's longest-standing Web property — PetFoodDirect.com — in 1997 and most recently served as Pet360's VP of merchandising.

Toys “R” Us is launching a nationwide in-store and online awareness campaign encouraging its customers to support the athletes participating the Special Olympics.

Starting Feb. 1, by texting "Cheer" to 80888, customers can make a $5 donation via their mobile device that will help Special Olympics athletes.

North Plainfield, N.J. – A majority of store managers (57.3%) said holiday sales met or exceeded their expectations during the 2013 holiday season. However, according to the post-holiday "Retail Sentiments Survey" from retail real estate services firm Levin Management, mid-December was the busiest time according to 26.9% of store manager respondents, followed by the weekend before Christmas with 24.4%.

The opportunity to win a $100 gift card and appear in a television commercial is being used by Meijer to entice parents to upload photos of their kids to the retailer’s Facebook page.

As part of a contest called “Star with Sandy,” Meijer is giving customers until February 6 to submit photos of their kids or themselves when they were young riding a mechanical horse named “Sandy” that can be found at each of Meijer’s 204 stores in five Midwestern states.

Wayne, N.J. – Toys “R” Us is launching a nationwide in-store and online awareness campaign encouraging its customers to support the athletes participating the Special Olympics. Starting Feb. 1, by texting "Cheer" to 80888, customers can make a $5 donation via their mobile device that will help Special Olympics athletes.

New York -- Modell’s Sporting Goods has deployed cutting-edge technology in its Times Square flagship to welcome Super Bowl XLVIII fans. The sporting goods retailer has installed a virtual image of CEO Mitchell Modell to personally greet customers. The image is provided via Tensator’s “Virtual Assistant” digital signage solution, which creates the illusion of a real person.