Loyalty Marketing

Grapevine, Texas - A new, streamlined trade-in program will launch nationwide at all GameStop stores on Aug. 18 that simplifies all the variables that affect the amount customers are eligible to receive when selling a game in a store. As a result, GameStop now has more than 100 games worth $20 or more.

GameStop plans to offer customers more for their pre-owned video games with a new, streamlined trade-in program that will launch nationwide August 18.

The program will feature four price-points depending on whether a customer chooses cash or in-store credit for their items and whether they are a PowerUp Rewards Pro member.

For example, a customer who is a PowerUp Rewards Pro member who sells a game valued at $20 for credit could get $22, whereas a customer who sells that game for cash and who is not a PowerUp Rewards Pro member would get $16.

The Walgreens Charity Classic, presented by the Seagate Country Club, is set for Nov. 6 to 9, 2014 in Delray Beach, the Country Club announced Friday. The Charity Classic will showcase the talents of 48 former LPGA Tour stars now playing the Legends Tour, the official senior tour of the LPGA.

The four-day event will also raise funds for three area charities: The Dan Marino Foundation, Achievement Centers for Children & Families and Aid to Victims of Domestic Abuse.
 

Austin, Texas -- A Shoppers Trend report released by RetailMeNot found that, once kids leave the nest, parents are just as ready as their kids to start a new chapter in life. In fact, nearly three-in-four parents (74%) surveyed indicated they would do things differently once their kids leave the house, with traveling (42%), spending time with friends (37%) and pampering themselves (33%) topping the list of changes.

Hair care product manufacturer Paul Mitchell has launched a new social media campaign, #GivingIsMyStyle. The new campaign also accompanies a redesigned site that will showcase the company’s products and philanthropic efforts.
 

Young America (YA), a leading multichannel marketing promotions company, has named two of its executives to industry board and councils.

Cleveland -- WorkPlace Impact found in a recent survey that 49% of working female consumers are making millions of trips between Monday and Friday. What’s more, 46% of the women that WorkPlace Impact surveyed reported that they regularly purchase groceries on their way to or from the office or during a lunch break.

Further affirming that working women often have groceries on their mind during the workday, the study also found that 84.4% of the women surveyed said they regularly or occasionally add items to their grocery shopping lists at work.

Nordstrom has launched its first-ever private label give-back brand, Treasure&Bond, which will be available in the T.B.D. clothing department at 86 stores around the country and on nordstrom.com.

Five percent of net profits of Treasure&Bond will go to nonprofits that work to empower women and girls.