Loyalty Marketing

Charlotte, N.C. -- Belk Inc. has launched a digital back-to-school campaign with digital and social marketing platform provider HelloWorld. The campaign will run through Sept. 15.

Salt Lake City - Overstock.com Inc. is launching a partnership with Give Back Box, a non-profit organization dedicated to facilitate charitable donations. Through the partnership, Overstock.com gives customers the ability to re-use the box in which their order arrived, along with Give Back Box's free shipping label, to ship used household items directly to non-profit organizations across the U.S.

Fitness guru Jillian Michaels and Kmart this month plan to launch a new line of performance activewear branded as Impact by Jillian Michaels as part of Kmart's strategy to expand and strengthen health and wellness offerings.

The product line will be available online beginning August 10 for Kmart’s Shopyourway.com members and in stores on August 17 with prices ranging from $10.99 to $36.99. The line of apparel and accessories encompasses categories such as core training, running, yoga and lifestyle.

As is the case with many digital companies, RetailMeNot demonstrated it could grow revenue in the second quarter, but generating a profit was a different matter.

Paducah, Ky. – Ice cream retailer Dippin' Dots has launched a fully interactive mobile site that integrates augmented reality with a fan loyalty program known as the Dot Crazy Rewards Club. The program, named Bubandu, provides a universal augmented reality viewer from Rocktops Digital Media that enables companies to market their brands on a mobile device without having to build an app.

Sandra Gudat, President & CEO, Customer Communications Group

Retailers often have trouble balancing their overall promotions plan with offers and discounts for their loyalty program. In fact, it may be enough of an issue that they keep loyalty as an independent P&L entity, or even steer clear of loyalty altogether to avoid the problem. After all, every retail business is about profit, and adding another layer of promotional discounts into the mix could be seen as a threat to the bottom line.

Toys"R"Us is unveiling a new hashtag — #LetsPlay — for its latest ad campaign, which features traditional television spots. The retailer will also be leveraging Facebook, Twitter, Instagram and The Toys"R"Us YouTube Channel to share 'C'mon, Let's Play' content, including commercial clips, behind-the-scenes photos and video from the campaign shoot.

The strategy includes a cross-platform presence on desktop, mobile and tablet with premier placements on Hulu and Hulu Plus.

San Diego – ProFlowers is offering the “Love is a Journey” campaign, on Twitter and Instagram in August. Qualified entrants can post photos of what romance means to them via Twitter and Instagram using #LoveIsAJourney and #ProFlowersSweeps for a chance to win a Princess Cruises vacation.

Entrants can see their photos at Loveisajourney.proflowers.com. ProFlowers will also run a Paris-themed pop-up shop in the Times Square pedestrian plaza on Broadway between 42nd and 43rd Streets on Aug. 5.