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Loyalty Marketing

  • Hunt underway for America’s smartest shopper

    Time Inc.’s ALL YOU media property is looking for individuals worthy of the distinction of being called “America’s Smartest Shopper,” and is relying on a range of digital methods to aid in the search.

  • Cody Simpson joins Macy’s American Rag “All Access” campaign

    Pop singer Cody Simpson has become the latest artist to join the American Rag “All Access” campaign, which kicks off July 28 and continues through November. American Rag, available only at Macy’s, launched the program in February, and features exclusive music, videos, online sweepstakes and in-store appearances from some of today’s “rising stars.”

  • Starbucks Q3 revenue up 11%; increases Americas store openings

    Seattle -- Starbucks that its consolidated net revenue growth accelerated 11% in the third quarter, to $4.2 billion. Consolidated operating income increased 25%, to $769 million.

    The coffee giant raised the number of net new stores it expects to open in its Americas region from 600 to 650.

    Global same-store sales increased 6%, marking the 18th consecutive quarter of global comp growth of 5% or greater. Same-store sales in the United States rose 7%.  

  • Barnes & Noble offers free content to Canadian Nook Windows app users

    New York - Nook Media LLC, a subsidiary of Barnes & Noble Inc., is offering a limited time free ebook and magazine offer through the Nook app for Windows 8.1 in Canada. Customers who download the app will receive five free popular books and two free top magazines.

  • Extraprise rebrands itself as QuickPivot

    Revenue optimization services provider Extraprise is rebranding as QuickPivot and launching a new real-time, cross-channel marketing platform to support lifecycle marketing.

    The new QuickPivot platform enables marketers to derive customer insight, listen to brand interactions and then adapt campaigns with highly optimized messages and offers to create seamless buying experiences.

  • Survey: Teens, young adults like shopping at malls better than online

    Cleveland -- Shopping ranks as a favorite activity among nearly half of all teens and young adults aged 13 to 24, according to a new survey by Forest City in partnership with Alexander Babbage. Shopping at malls ranked above a virtual shopping experience among the entire group, with the 13-to-17-year-old age group showing the strongest preference for a bricks-and-mortar shopping experience.

  • Survey: Stores leading back-to-school purchase destination

    San Jose, Calif. - On average, consumers say 64% of their back-to-school shopping will take place in-store, the rest online via computer or mobile device. A new survey of 1,001 U.S. parents with school-age children from customer experience solutions provider Baynote and The E-tailing Group also shows that 40% of consumers say that paper catalogs influence their in-store purchases, more than any other channel.

  • Cumberland Farms launches fuel payment program for businesses

    Framingham, Mass. - Cumberland Farms, is launching its free SmartPay Check-Link Business payment program, which enables business owners to save 10 cents on every gallon of gas for their fleet of vehicles. SmartPay Business offers two ways to save – the SmartPay Business Card and the SmartPay Business Mobile App.

  • Office Depot offers augmented reality promotion

    Boca Raton, Fla. -- Office Depot Inc. is partnering with pop-rock quintet R5 on the retailer’s back-to-school “Gotta Get INSPIR5D” campaign. Through Sept. 30, at most Office Depot and OfficeMax store locations, customers can engage with an augmented reality experience with the band.

  • Survey: Paid search marketing is tops online customer acquisition tactic

    Los Angeles -- Paid search programs are the most popular online customer acquisition tactic. According to the 2014 Shop.org/Forrester Research Inc. State of Retailing Online study, which surveyed 81 retailers in May and June 2014, 85% of retailers cite search engine marketing as one of the most effective customer acquisition tactics.

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