Loyalty Marketing

American Eagle is leveraging the star power of Brad Pitt to launch an innovative denim recycling program that will put needy people in affordable homes.

Customers can bring their old denim into any of American Eagle Outfitters’ 823 stores throughout the U.S. and Canada and receive a 20% discount on a new pair of jeans. Any collected unwearable denim will be shredded and recycled into UltraTouch Denim Insulation and other building materials for use in Make It Right’s affordable homes around the country.

Build-A-Bear Workshop is rewriting the rules on stuffed animals with a new line of toys that are linked to a mobile app.

The retailer’s new Promise Pets feature a free mobile app that families can download to bring the experience of pet care to life, teaching children about animal care through an interactive play experience. Breeds in the collection include the Golden Retriever, Beagle, Yorkshire Terrier and Persian Kitten. Build-A-Bear plans to introduce more breeds throughout the year.

Atlanta - Purchases in brick-and-mortar stores still accounted for more than 94% of all retail sales in the U.S. last year, totaling $4.4 trillion. But according to the new “Reality of Retail” report from retail marketing firm InReality, consumers are shifting their in-store shopping habits.

New York - Millennials are not loyal to fashion brands. In fact, a new study from LIM College shows that 45% of those surveyed say nothing can be done to retain them.

The study, “Shopping Trends among 18-25-Year-Olds,” surveyed 275 LIM College students from March 2-9, 2015. Respondents were asked to evaluate the applicability of statements regarding why they may have abandoned what had been their brand of choice in 2013. The top responses were:

1. Availability of desirable new alternatives (64%).

More and more consumers are motivated by loyalty programs than ever before, according to the 2015 Bond Brand Loyalty Report.

Bond Brand Loyalty’s fifth annual study shows consumers overwhelmingly agree that loyalty programs are worth the effort.

New York -- Enrollment levels in consumer loyalty programs have reached an all-time according to the 2015 Bond Brand Loyalty Report. The fifth annual study shows consumers overwhelmingly agree that loyalty programs are worth the effort.

Walmart is looking to increase its support of community food programs with a new "Fight Hunger. Spark Change." campaign this spring.

The national initiative will invite the public to take action in the fight against hunger. Working with some of the nation’s leading food companies –- Campbell’s, ConAgra Foods, General Mills, Kellogg Company, Kraft, and Unilever–- Walmart is offering the 140 million customers that shop at its stores each week three easy ways to help families in need in their local communities.

Seattle -- Starbucks Corp. is extending its college tuition assistance plan for workers to cover the entire cost of getting an online bachelor's degree. The coffee giant launched the program with Arizona State University in June 2014. At the time, it was limited to juniors and seniors looking to complete their degrees. But in a major expansion of the benefit, Starbucks said it will now cover the full cost of the four-year online degree.