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  • E.p.t to mark Labor Day with contest celebrating moms in labor

    TREVOSE, Pa. — E.p.t, creator of the home pregnancy test, is spreading brand awareness via social media, by launching a contest on Twitter for Labor Day, which celebrates moms in labor.

    Five grand prize winners will receive a $500 “push present” for giving birth on Labor Day, courtesy of the home pregnancy test brand. 

  • GE uses digital space to spread brand awareness with contest

    LOUISVILLE, Ky. — GE is leveraging social media as part of its Reimagining Home brand campaign, and holding a contest on its Tumblr page.

    The brand is inviting consumers to submit their best cooking failure story to its Cooking Fail Redemption Tumblr page for a chance at redemption at GE’s headquarters, where the winner will re-create the same dish under the guidance of Chef Jeffrey Saad. Saad hosts United Tastes of America on the Cooking Channel. 

  • Pepsi sponsoring Katy Perry performance for MTV Video Music Awards

    PURCHASE, N.Y. — Pepsi is teaming up with MTV to support a performance by pop star Katy Perry at the 2013 MTV Video Music Awards, from an undisclosed location in Brooklyn Aug. 25. 

    Pepsi will also hold a tweet-to-unlock and social voting program where fans can access information and audio samples of two songs from Perry's upcoming album, Prism, available Oct. 22. Participants who tweet #KATYNOW will unlock clues around two of the album's tracks, including the song titles and select lyrics. 

  • Stop & Shop, Pawtucket Red Sox hold Healthy Kids Summit

    QUINCY, Mass. — Stop & Shop hosted a Healthy Kids Summit at McCoy Stadium in Pawtucket, R.I. with help PawSox infielder Tony Thomas; the Boys & Girls Club of Pawtucket; Dr. Marjorie Nasin, director of Clinical Pediatrics & Pediatric Education at Memorial Hospital of R.I.; and the Rhode Island Community Food Bank. 

  • Express takes catwalk to NYC sidewalk

    New York -- Express staged a fashion show on Friday in New York City's Times Square, providing the specialty retailer with a promotional platform to preview upcoming collections.

    Male and female models showed off the retailer's Holiday 2013 collection, which is not scheduled to hit stores for a few months yet, as part of an ad campaign shoot.

    "The Holiday 2013 collection is really about a lot of sparkle, shine, glamour and obviously New York City," said Express president David Kornberg.

  • SC Johnson participates in Racine, Wis., BTS festival

    RACINE, Wis. — For the fourth year in a row, SC Johnson will be the major sponsor of the 11th annual free backpack giveaway at the mayor's back-to-school Stay-in-School festival Monday, Aug. 19, from 2-6 p.m. at Festival Park in Racine, Wis.

    Students in grades K-12 will receive a free backpack filled with age-appropriate school supplies.

  • H.H. Gregg opens new Indiana store

    Indianapolis – H.H. Gregg is opening a new store in Bloomington, Ind. on Aug. 15. The new location at 240 North Gates Street will replace the previous location at 606 West Gourley Pike.

  • REI plans fall 2014 opening in Knoxville

    Seattle -- REI announced plans to open a store in Knoxville, Tenn., in fall 2014.

    The 23,500-sq.-ft. store, at Papermill Plaza, will include a bike shop that provides expert assembly and repair services, and a community space to host outdoor-related classes, presentations and events.

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