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  • Electronics e-retailer to pop up in Calif. shopping center

    CITY OF INDUSTRY, Calif. — Newegg Inc., a leading electronics-focused e-retailer, is getting set to open its first-ever popup store from August 16-18 in The Oaks shopping center in Thousand Oaks, Calif. 

    Newegg's exclusive store event will feature more than 70 products for showrooming, including Intel-inspired Ultrabooks, 4th generation Intel Core i7 laptops, Sony VAIO laptops, tablets, digital cameras and wireless speakers, Samsung tablets and solid-state drives and WD hard drives and personal cloud storage devices.

  • Gap in big marketing push; returning to TV ads

    New York -- Gap is celebrating its brand heritage with a fall global marketing campaign – Back to Blue – that is one of the broadest reaching in its history. The campaign spans outdoor, direct, social, in store, digital and also includes a return to television.

  • Walmart.com gives Facebook fans early access to back-to-school sale

    San Bruno, Calif. -- Walmart.com is giving fans of its Facebook page early access to a "Back to Class Cyber Monday" event being held Monday, Aug. 12. Customers will receive online discounts of up to 60% on close to 300 back-to-school items ranging as high as almost 60%, while supplies last. Fans of Wal-Mart’s Facebook page can gain early access to the sale by visiting the page on Sunday, Aug. 11 and clicking a special link.

  • Report: The five types of social back-to-school consumer

    Boston – Retailers trying to successfully attract business from back-to-school shoppers need to understand the different types of customer segments they must target. According to a new report from social media analytics software provider Crimson Hexagon, back-to-school consumers fall into five broad categories based on how they broadcast their goals, choices, experiences, and opinions about back-to-school shopping on social media.

    The five types of social back-to-school consumer are:

  • Red Robin plans grand opening in Nyack, N.Y.

    Greenwood Village, Colo. — Red Robin Gourmet Burgers will open a new restaurant at Palisades Center Mall in Nyack, N.Y., on Aug. 19.

    To help celebrate the grand opening, Red Robin will donate all receipts from the first week of sales of its signature Freckled Lemonade to Alex’s Lemonade Stand Foundation, a non-profit organization that supports research into cures for children’s cancer.

     

  • Cabela’s uses mobile payments in loyalty promotion

    McLean, Va. – Cabela’s used mobile payment processing software from Sage Payment Solutions at seven recent Family Outdoor Days events for holders of its Cabela’s Club Visa card. Sage Mobile Payments was successfully deployed at the Dilliner, Pa., Berlin, Wis., Puyallup, Wash., and Billings, Mont. Family Outdoor Days on June 1, June 20, July 13 and July 27, respectively. The three remaining Family Outdoor Days events will occur in Prior Lake, Minn., on Aug. 10, Cedar Fort, Utah, on Aug. 24, and Kearney, Neb., on Sept. 28.

  • Van De Vort opens in Del Mar’s Flower Hill Promenade

    Del Mar, Calif. — Van De Vort opened a new women’s fashion boutique in the Flower Hill Promenade in Del Mar, Calif., near San Diego, with a grand opening celebration last Saturday.

     

  • Jack in the Box pops up with Vine campaign

    San Diego – Jack in the Box is launching a new summer promotional campaign utilizing the mobile video platform Vine. Developed by digital agency Struck, the campaign consists of 101 videos showing Jack in the Box customers how to "Go Big," a promotional theme the retailer is using in its menu.

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