Events

Back-to-school season is underway in Canada and for Target, which opened its first stores in Canada earlier this year, the stakes could not be higher.

Los Angeles — Hakkasan Ltd. has announced the opening of Hakkasan Beverly Hills, a 10,000-sq.-ft. restaurant in the most exclusive neighborhood in Los Angeles.

The international restaurant group’s newest offering will open in early fall.

Los Angeles -- Candy emporium Sweet! Hollywood has opened its flagship location at the Hollywood & Highland Center, in Hollywood, Calif.

The store is designed as a one-of-a-kind retail entertainment experience by envisioning the proverbial kid in a candy store and bringing that vision to life.

Seeking to boost back-to-school sales, 24 GGP malls will host Teen Vogue’s Back-to-School Saturday™ on Aug. 10.

For the second year in a row, Teen Vogue magazine has declared a national shopping holiday for Back-To-School.

This year, 100 malls and numerous national retailers — H&M, Topshop and American Eagle, for instance —have decided to see what the marketing concept can do for them.

Retailers will offer back-to-school deals and discounts, and the malls will host events.

Los Angeles — Westfield, an Australian-based company that operates 47 U.S. malls, is leveraging mobile technology and social media to promote its back-to-school campaign. 

CAMP HILL, Pa. — Rite Aid, the third-largest drug chain in the nation, is pursuing the lucrative senior market with its latest marketing campaign centered on its new extension to the Wellness+ loyalty card program.

Camp Hill, Pa. -- Rite Aid is launching a loyalty program for consumers 65 and up. The new program is the latest extension of the chain’s customer loyalty program wellness+.

DALLAS — Neiman Marcus is getting set to deck its flagship downtown Dallas location in gold and pink to celebrate beauty brand Mary Kay's 50th anniversary.

Known for its high fashion window displays, Neiman Marcus — which is headquartered in Dallas — has dedicated four of its windows to the brand's milestone and to its founder, Mary Kay Ash.