Events

The South by Southwest interactive/music/lifestyle event held each year in Austin, Texas, will see leading workwear brand Dickies team up with Amazon to host a lineup of leading musical acts.

The companies have created The Dickie’s Roadhouse presented by Amazon at the iconic Austin establishment known as Banger’s on Rainey Street near the convention center. Headliners at the event include Ludacris and Until the Ribbon Breaks.

Founded as a “cook your own steak” restaurant in an abandoned gas station in 1974, Quaker Steak & Lube has evolved into one of the nation’s most up-and-coming casual-dining chains, renowned for its award-winning chicken wings and flavorful — make that hot — sauces. But as much as the food offerings have changed at “The Lube,” the brand remains true to its gas station and vintage car-loving roots.

Bartell Drugs is celebrating healthy and beautiful living during its Spring Health & Beauty Event, being held now at Bartell locations in King, Pierce and Snohomish counties.

Between March 2 and 15, activities at selected locations will include health clinics, free beauty “mini makeover” demonstrations and hair styling tips by Conair, and product samples ranging from cosmetics to dental care.

Three years after launching its Let’s Play initiative, Dr Pepper Snapple Group wants to play some more. The company has committed another $11 million to expand its efforts to provide tools, places and inspiration to make active play a daily priority in the lives of kids, families and communities across North America.

Procter & Gamble's Orgullosa program — a platform created in 2011 to celebrate, empower and fuel Latinas’ accomplishments and dreams — unveiled its Nueva Latina campaign. The campaign is a first-of-its-kind initiative designed to empower women to define what it means to be a bicultural, modern Latina.

In celebration of its centennial, Tastykake is releasing new, limited-edition Birthday Kake cupcakes, which combines confetti cake with chocolate-flavored icing and colorful sprinkles. The cakes are available in 12-count packs and hit store shelves this week.

Hoffman Estates, Ill. - Sears Hometown and Outlet Stores, Inc. has opened a new Sears Appliance & Hardware Store located in Huntsville, Texas. The store was the fourth Sears Appliance & Hardware Store to open in 2013 and will celebrate its official grand opening Feb. 28-March 1.

The new 18,000-sq.-ft. store offers in-store services such as blade sharpening, key cutting and screen repair, as well as products typically found in local hardware stores, such as fasteners and electrical and plumbing supplies.

San Francisco -- Banana Republic is releasing an omni-channel spring 2014 marketing campaign called “True Outfitters” in March 2014. Styled by Jessica Diehl and shot by Mikael Jansson, the campaign was developed with Laird+Partners, Banana Republic's advertising agency.

The campaign will appear in March and April publications, supplemented by outdoor, online and direct mail. Digital portions include a dedicated website and a special YouTube event on March 2.