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  • Uniqlo looks to endear itself to New Yorkers

    NEW YORK — Global clothing retailer Uniqlo will become the exclusive, multi-year corporate sponsor of the Museum of Modern Art’s Friday night free admission program, beginning in May. 

    The program provides free access to the museum and all exhibitions from 4 to 8 p.m., every Friday, throughout the year, a tremendous value considering the normal admission fee is $25.

  • Dove turns to forensic artist for latest real beauty campaign

    ENGLEWOOD CLIFFS, N.J. — According to research conducted by Unilever's Dove brand, the way women depict themselves is dramatically different from how others perceive them.

  • Office Depot expands National Green Business Challenge

    BOCA RATON, Fla. — Office Depot will team up with ICLEI–Local Governments for Sustainability to expand the National Green Business Challenge, a program that encourages local businesses to take part in a friendly competition to save energy and money, reduce waste and water consumption and procure greener products. 

    The program was first piloted in 2010 as the City of Chicago’s "Green Office Challenge."

  • Kohl’s hot on community involvement again this summer

    MILWAUKEE — Kohl’s is scheduled to return to Summerfest this year with its Captivation Station, an educative program geared toward children and families. Also returning to the festival will be the free-admission program Kohl’s Family Day, scheduled from noon–3 p.m. Sunday, June 30.

  • Kmart joins team to fight childhood hunger

    HOFFMAN ESTATES, Ill. — Kmart and Shop Your Way are teaming up with New York Times bestselling author Sandra Lee to support the Share Our Strength Bake Sale for No Kid Hungry campaign. The national fundraising initiative encourages people to host bake sales in their communities to help end childhood hunger in the United States.

  • Entertainment Industry Foundation to sponsor Revlon women's event

    LOS ANGELES — The Entertainment Industry Foundation is sponsoring the Revlon Run/Walk for Women for the 20th year in a row, the group said Tuesday.

    Emma Stone and Olivia Wilde will act as Revlon brand ambassadors and hosts for the New York event, which takes place on May 4, while Halle Berry will do the same for the Los Angeles event, on May 11, along with Entertainment Tonight correspondent Brooke Anderson and Dancing with the Stars host Carrie Ann Inaba.

  • Alliance Data, Locaid launch geofence program

    SAN FRANCISCO — Alliance Data Retail Services recently collaborated with Locaid, the world's largest LaaS (Location-as-a-Service) company, to run an opt-in geofence pilot program between Black Friday and New Year's Eve in 2012.

  • Macy's heats up the grilling competition

    NEW YORK — Macy's has launched a new contest to find America's best griller. Customers can enter the "Macy's Great American Grilling Guru" contest via Facebook.com/macys from April 9 through April 27. Six finalists will be pitted against each other in a "Sizzle Showdown" on June 8 in Atlanta. One winner will earn the coveted title of America's Greatest Grilling Guru and receive the grand prize: $10,000 and a trip to Macy's 4th of July Fireworks in New York City. 

  • Timex finds time to launch runners campaign

    MIDDLEBURY, Conn. — Timex has launched of "I Am A Runner," the brand's new marketing campaign that celebrates every runner's unique personal story. Bringing to life the passion and motivation that unites all runners, regardless of skill level, "I Am A Runner" is an interactive initiative that provides a platform for consumers to share their running experiences and rewards them for sharing their stories.

  • Macy's launches American Icons campaign

    NEW YORK — Macy's has announced the launch of its American Icons campaign, a cross-country tribute to the beloved traditions, people and landscapes of America. Macy's American Icons will officially kick-off in mid-May and extend through July. 

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